Las Vegas Casino Resorts Face Appeal in Price-Fixing Lawsuit

The four major Las Vegas Strip casino resorts haven’t put that pesky price-fixing lawsuit behind them.

This was the image AI rendered to represent price-fixing on the Las Vegas Strip. Note the misspelled “Welcome to” on the sign. (Image: ChatGPT)

A 2023 class action suit accused Caesars Entertainment, MGM Resorts, Wynn Resorts, and Treasure Island of colluding to artificially inflate the price of their hotel rooms.

The suit was dismissed twice, most recently last month. But its latest dismissal, by US District Chief Judge Miranda Du, has been appealed.

Accepted by the 9th US Circuit Court of Appeals in San Francisco, the case is now regarded as part of a wave of algorithmic-pricing antitrust cases that the US Justice Department has called a new “frontier” for price-fixing.

It is the first of these cases to reach an appeals court.

A Matter of Anti-Trust

According to the original lawsuit, Gibson v. Cendyn, the four casino companies, which control 26 of the 33 resorts on or near the Las Vegas Strip, violated the Sherman Antitrust Act by colluding to boost their hotel room rates.

The lawsuit claims this was accomplished with Rainmaker, data-sharing software manufactured by Cendyn of Boca Raton, Fla., whose name appears first as a defendant.

The resort companies deny any wrongdoing, claiming that Rainmaker only offered recommendations that they were always free not to follow.

Du sided with the companies and didn’t believe the lawsuit clearly showed an agreement to conspire to set price points between the operators.

Plaintiffs’ allegations that Defendants entered into a tacit agreement to fix prices still have not crossed the line from conceivable to plausible despite the multitude of additional allegations,” her dismissal read. “This case remains a relatively novel antitrust theory premised on algorithmic pricing going in search of factual allegations that could support it.”

Next up, the appeals court will accept submissions from both sides, as well as from groups with an interest in the case. A three-judge panel will then hear arguments, with a decision likely next year.

Corey Levitan joined Casino.org in 2022 after a long career covering Las Vegas. He currently covers entertainment, dining and gaming news in Las Vegas.

Corey spent six years covering the Vegas Strip for the Las Vegas Review-Journal, where he also wrote the most popular humor column in the city’s history. (For “Fear and Loafing,” he tried out 176 Vegas jobs, including poker player, blackjack dealer and Follie Bergere dancer.)

Corey has won more than 100 local, state and national awards for his journalism, which has also appeared in Rolling Stone, New York Magazine and the New York Post.

Corey is a New York native whose hobbies include playing guitar, trying to be a better husband, and arguing with strangers on Facebook.

Contact Corey at corey@casino.org.

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