Sports Betting

Fanatics Sportsbook Strikes Official NFL Sportsbook Deal Ahead of Kickoff

Posted on: August 18, 2026, 04:05h.

Last updated on: August 19, 2026, 04:06h.

Written by

Mark Keast Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Key Points

Fanatics Sportsbook will become an Official Sports Betting Partner of the NFL under a multi-year deal
The agreement gives Fanatics NFL media inventory, marketing rights, hospitality assets and premium fan experiences
The partnership arrives in a U.S. NFL betting market that generated an estimated US$30 billion in 2025

Fanatics Sportsbook has secured an official sports betting partnership with the NFL under a new multi-year deal.

A general view of Lumen Field in Seattle during an NFL football game between the San Francisco 49ers and the Seahawks. The Patriots and Seahawks open the season in Seattle on Sept. 9. (Image: Brooke Sutton/Getty Images)

Expected to be announced before the season opener, the non-exclusive deal gives Fanatics access to premium NFL media inventory, including in-game advertising and network sponsorships.

Fanatics Sportsbook and Casino will also gain VIP hospitality assets, Super Bowl access, and marquee event experiences. Financial terms were not disclosed.

The deal fills a void left when the NFL’s primary sponsorships with FanDuel, DraftKings, and Caesars expired at the end of March without renewal, as first reported by Sports Business Journal (SBJ).

While negotiations with FanDuel and DraftKings remain ongoing, Fanatics is the first to lock in a new agreement.

Deal Expands Existing Partnership

Under the deal, Fanatics Sportsbook and Fanatics Casino gain marketing rights to leverage official NFL intellectual property, including league, team, and marquee event logos for the Super Bowl and NFL Draft.

The agreement expands on Fanatics’ existing e-commerce, fan apparel, and merchandise partnerships with the league.

Currently, Fanatics Sportsbook operates across 22 states and Washington, D.C., while Fanatics Casino is live in Michigan, New Jersey, Pennsylvania, and West Virginia.

NFL Betting Remains Massive

Driven by massive television audiences, a concentrated weekly schedule, and a brief regular season, the NFL remains a sports betting titan.

The American Gaming Association estimated that legal wagers reached $30 billion for the 2025 season—an 8.5% year-over-year surge from $27.6 billion.

That figure spans everything from futures and preseason action through the Super Bowl, excluding untracked wagers placed through offshore sportsbooks and prediction markets.

Preseason play is already underway, with the regular season set to kickoff Sept. 9 with a Super Bowl rematch between the New England Patriots and Seattle Seahawks at Lumen Field.

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.