Sports Betting

Fanatics Sportsbook Lands Official NFL Betting Partnership Ahead of New Season

Posted on: August 18, 2026, 04:05h.

Last updated on: August 18, 2026, 04:05h.

Written by

Mark Keast Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Key Points

Fanatics Sportsbook will become an Official Sports Betting Partner of the NFL under a multi-year deal
The agreement gives Fanatics NFL media inventory, marketing rights, hospitality assets and premium fan experiences
The partnership arrives in a U.S. NFL betting market that generated an estimated US$30 billion in 2025

Fanatics Betting & Gaming and the National Football League (NFL) have agreed to a multi-year partnership where Fanatics Sportsbook becomes an Official Sports Betting Partner of the NFL.

A general view of Lumen Field in Seattle during an NFL football game between the San Francisco 49ers and the Seahawks. The Patriots and Seahawks open the season in Seattle on Sept. 9. (Image: Brooke Sutton/Getty Images)

The partnership, expected to be announced before the start of the new season, is not exclusive. The NFL has been without an official sportsbook sponsor since the final league options on deals with FanDuel, DraftKings and Caesars expired at the end of March, with none of them renewing, as Sports Business Journal (SBJ) had reported.

Fanatics Unlocks Premium NFL Assets

SBJ also reported that negotiations with FanDuel and DraftKings were ongoing.

No monetary terms were released in the Fanatics deal. The partnership will unlock access to premium NFL media inventory, including in-game advertising and media sponsorships with the NFL’s media partners.

Fanatics Sportsbook and Fanatics Casino will also gain access to NFL hospitality and premium fan experiences, including Super Bowl assets, VIP experiences at marquee league events and other fan engagement opportunities throughout the NFL season.

Deal Expands Existing Partnership

Also, as part of the deal, Fanatics Sportsbook and Fanatics Casino will get marketing rights to leverage NFL intellectual property – including league, team, and marquee event marks such as the Super Bowl and NFL Draft.

Fanatics has an existing NFL partnership in e-commerce, fan apparel, and team merchandise.

Fanatics Sports is licensed and available in 22 U.S. states and Washington, D.C. Fanatics Casino is available in Michigan, New Jersey, Pennsylvania, and West Virginia.

NFL Betting Remains Massive

With its massive television audiences, small number of games and concentrated weekly schedule, the NFL is a sports betting behemoth. According to the American Gaming Association, Americans were estimated to wager US$30 billion legally on the 2025 NFL season, an 8.5% increase from the previous season’s estimate of $27.6 billion.

That estimate covered everything from preseason and futures betting through the regular season to the playoffs and Super Bowl, and it did not include wagering through prediction markets and offshore sportsbooks.

The NFL is currently playing preseason games, with the regular season set to launch Sept. 9, with a Super Bowl rematch between the New England Patriots and the Seahawks at Lumen Field in Seattle.

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.