Will North

Will draws on previous experience writing long-form guides and industry reports to analyse the UK gaming landscape and, as a newcomer, can easily relate to new players and offer a unique perspective that suits their needs.

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Assistant Content Editor

Expert since 2025

Free spins deposit bonus
Over 6 months in iGaming
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Nottingham Trent

BA Literature

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1 market

Will has worked in the UK market solely.

Professional experience

Education

What makes Will an expert?

While a relative newcomer to the industry, Will has written for a number of important publications in the UK and across the rest of the world, with extensive experience covering emerging consumer industries in America over the past decade.

“The online casino landscape in the UK is ever-changing; for newcomers, this can be a little daunting. I take pride in my ability to research, break down, and convey valuable information in the simplest possible terms.”

What's it like working with Will?

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Content Manager, UK

"Will has learned a lot in his time here and quickly demonstrated his ability to analyse and write a variety of content. He brings a level of enthusiasm that makes our team better and has developed his skills and insight considerably in such a short time."

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Content Editor

"By breaking down information relating to a particular casino or industry-wide topics, Will is great at simplifying topics and making them easily digestible."

How does Will stay up-to-date?

  • iGB

    I always make sure to read the daily newsletter from iGaming Business to stay up to date on changes in the UK market and across the world. It's great for noticing trends and understanding regulation updates.

  • SBC News

    When it comes to understanding law changes and regulation trends, I always check SBC News. While the UK market is my speciality, it still helps me stay up to date with other international markets.

Q&A with Will

Got a question for Will?

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