Meet Sephora Josserand, our Assistant Editor

An experienced writer and editor, Sephora has several years of digital publishing experience. She's written articles across 10 markets both in French and English, including Canada, France, and the US. She is excited to bring her passion to the North American market, where she will dive in, learn, and make a real impact.


Sephora Josserand

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Assistant Editor

Sephora has a master’s degree specialized in Global Digital Marketing. She brings an intellectual and analytical point of view to her work with nearly 10 years of experience in the field. She has worked on content projects such as digital magazines, website content, and blog posts. She is keen to develop her expertise and contribute to's growth. Her academic background and professional experience are significant to the team.

What makes Sephora an expert?

Her enthusiastic commitment and proven achievements make her an experienced professional ready to excel specifically in the iGaming industry. She's invested in staying ahead of industry trends and bringing innovative ideas to the table. With her dedication and expertise, she's sure to make a significant impact on's initiatives.


  • Assistant Editor - May 2024 - Present

EF Education First

  • SEO Analyst - Feb 2022 – May 2024


In her career journey, she was drawn to marketing for its blend of creativity, consumer behaviour insights, and strategic thinking.

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2 languages

Sephora speaks French and English



Master's Degree in Marketing


Multiple countries

Sephora has worked across France, Canada, Switzerland, Belgium, Tunisia, Algeria, Luxembourg


Content creation

Sephora has nearly 10 years of experience in content creation

How does Sephora stay up-to-date?

By regularly exploring leading websites, Sephora ensures she remains up-to-date with the latest trends, news, and developments in the gaming industry. These include:

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Gambling Insider

Gambling Insider covers the latest news and insights across the global gambling and gaming industries.

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SBC Americas

SBC Americas is a trusted online platform providing timely news and insights on sports betting, online gambling, and casino developments across the Americas region.



IGB provides information on regulatory developments, market trends, technological advancements, and business strategies relevant to the iGaming sector.

Q&A with Sephora

What got you into writing about casinos?

“I began writing about casinos because I wanted to broaden my professional horizons and explore new, exciting fields. Although I am new to the iGaming industry, I enjoy the challenge of learning and sharing my knowledge with others. I am excited to bring my creative touch to the world of online casinos!”

What's the first thing you look for at an online casino?

“The first thing I look for in an online casino is its reputation and reliability. I want to ensure that the casino is legitimate, secure, and offers a transparent and fair gaming experience. I am also interested in the variety of games offered and the user-friendliness of the platform.”

If you could only play one casino game forever, what would it be?

“If I could only play one casino game forever, my choice would be blackjack. It's a classic card game where the objective is to get as close to 21 as possible without going over, and I enjoy the strategy involved in deciding when to hit, stand, or use other options against the dealer. Blackjack's simplicity and lower house edge make it a game I find appealing for long-term play.”

Sephora's top tip

Her golden rule in iGaming is to know your limits and play responsibly. She prefers strategic games like poker, where mastering the cards is essential to increase your chances of winning.

Sephora's areas of expertise

Having recently joined the Canadian market, Sephora is committed to specializing in the following areas:

Online gaming in Canada

Online gaming in Canada

Sephora is eager to learn and grow. She is focused on understanding the regulations, player preferences, and emerging trends. She is committed to developing effective strategies and solutions tailored to the unique Canadian market.

Payment methods

Payment methods

Sephora is focused on learning about online gaming payment methods, aiming to make transactions secure and convenient for players. Her goal is to ensure smooth and efficient financial processes within the gaming industry.

Sephora's favorite iGaming influencer

Lady Luck HQ Francine Maric

Lady Luck HQ

Lady Luck HQ, Francine Maric, is a popular YouTube channel focused on casino gambling and slot machine play. The channel features videos of slot machine sessions, live casino play, and high-limit slot play, often showcasing big wins or losses. Francine and her husband often share their experiences and strategies while playing different slot machines, offering insights into the world of casino gaming. The channel's success is attributed to its entertaining approach to gambling content and the thrill of watching big wins unfold.

Follow her on YouTube

What iGaming events does Sephora recommend?

Sephora suggests keeping an eye on two key events:

ICE London

ICE London

ICE London is one of the largest and most comprehensive gaming events in the world, featuring a wide array of exhibitors, speakers, and networking opportunities. It covers all sectors of gaming, including online, offline, sports betting, and eSports.

SIGMA Europe

SIGMA Europe

SIGMA Europe, a major event for the European iGaming industry, offering extensive networking opportunities, insightful sessions, and a large exhibition floor. Malta is a hub for iGaming, making this event particularly relevant for professionals in this space.


Joining the Canadian market is exciting. I am looking forward to learning more, and see how I can grow in this industry. This market has a lot to offer!

Sephora Josserand
Assistant Editor