Meet Jemma McColgan, our Content Editor

With over a decade of experience in the online gambling industry, Jemma is a versatile expert who has worn many hats, spanning roles in content, marketing, and odds compilation. Her diverse background equips her with a keen eye for reviewing casino and sports betting sites.


About Jemma McColgan

Badge verified

Her primary focus is on the Canadian market, where she’s committed to ensuring everyone has a safe and fun betting experience. With her expertise, Jemma can guide you into playing at the best online casino to suit your gameplay.

What makes Jemma an expert?

Jemma has worked with high-quality affiliate sites, as well as for renowned iGaming brands for more than a decade. With experience in content, marketing, and risk management, she can identify where to find value, on trusted sites.


  • Senior Content Editor July '23 – Present

Time2Play Media

  • Senior Content Manager – November '19 – July '23

LeoVegas Group

  • Content Consultant – September '18 – November '19

Betsson Group

  • CRM ManagerJuly '17 – July '18
  • Digital Content Manager November '15 – July '17
  • Horse Racing Trader September '13 – July '15


Jemma's degree in economics shows she's got the brains to back up her insights. She's great with numbers and can quickly scan casino offers to see if they add up. You can trust Jemma to find the best deals for players wanting to get the most bang for their buck.

Online Casino Dealer

10+ years experience

Jemma knows the industry inside and out


Keen bettor

You can trust a casino player for honest advice


First hand terms maker

Jemma's written T&Cs for bonuses before


University of Strathclyde

Numbers come easy with an Economics degree

How does Jemma stay up to date?

As someone who likes to play at online casinos, and places sports bets, Jemma is always looking for the next trend in betting. To make sure she stays ahead of the game, these are the publications she regularly reads:

EGR new.png

EGR Global

Jemma turns to EGR for reliable, up-to-the-minute iGaming industry news from around the world.


Gambling Insider

Gambling Insider features top stories from the fast-paced industry. Jemma trusts them for the inside scoop. (1).png

Alongside running highly-acclaimed conferences, cover international news stories in the iGaming space.

Q&A with Jemma

What got you into writing about casinos?

"When I decided to drop out of my Economics graduate programme in London, I wasn’t sure what I wanted to do next. I found myself moving to Malta and discovering the wonderful niche of iGaming.

I’ve always been a writer of short fiction and love sports betting and playing at casinos, so it was a great fit for me. Since then I’ve learned all about the industry, working for both operators like LeoVegas, and affiliate brands like I’m still here happily working on reviews so I must have made the right call leaving the world of economics.

Writing for a site like allows me to provide well researched and unbiased info direct to players. As a writer, it’s more of a challenge to uncover the truth, and as an industry enthusiast, it’s more rewarding knowing I’m helping people stay safe."

What's the first thing you look for at an online casino?

"Once I’m sure the casino is legit with a solid licence, I always head straight to the promotions. I like to see a mix of slot tournaments, cashbacks, and anything out of the ordinary. In my roles with brands, I wrote my fair share of terms for promotions so I know how to read between the lines of what operators are actually offering.

I do this before I even consider registering because if the terms and conditions throw up any red flags, I would guess there are a few other flags that would put me off. There are so many fantastic online casinos, why waste your time on ones that are subpar?"

If you could only play one casino game forever, what would it be?

"This is such a hard question. Do I go for a table game or a slot? I love playing roulette and I can be quite lucky with the number 20, but if I’m forced to pick a favorite game it would have to be Mental by NoLimit City.

I’m a huge fan of horror movies and this slot is as creepy as they come with a top prize of 66,666x your stake. It’s not for the faint of heart though, and the ‘insane’ rating for its volatility mean big wins don’t come along often but the theme and graphics are so good."

Jemma's top tip

"Volatility makes a real difference when you’re playing slots. Play at a level that suits your gameplay and bear in mind low volatility means wins are more frequent, but smaller while high means you will typically need to play for longer to land wins."

Jemma's areas of expertise

After a decade in iGaming, Jemma has worked in nearly every corner of the industry. She does have her specialisms though, and you can count on her for the following:

Online gambling in Canada

Online gambling in Canada

Jemma has built sites geared towards the Canadian market and is familiar with the legalities at a province level. It’s an established market so there are some great options for casino players across Canada.

Casino bonuses

Casino bonuses

When it comes to terms and conditions, Jemma knows how to dissect them and explain them in a meaningful way. If there is anything she thinks that you need to know about she will highlight it and show how it may affect, you.

Jemma's favorite iGaming influencer

Lady Luck

Lady Luck

"I subscribe to Lady Luck HQ on youtube. I really enjoy her videos of slots in live casinos, and she shows her dog on Instagram which is very cute."

Follow Lady Luck's YouTube

What iGaming events does Jemma recommend?

Attending top iGaming conferences helps Jemma stay on top of all the regulatory updates and latest technology. She recommends the following:

SiGMA Europe

SiGMA Europe

"Networking opportunities here are unbelievable with so many great minds of the iGaming world under one roof."

iGB Live

iGB Live

"The Amsterdam affiliate conference is a great place to catch up with the latest innovations in online gambling."

Canada Gambling Summit

Canada Gambling Summit

With over 150 speakers taking to the stage, you can always learn something new about the Canadian iGaming market.

Jemma's casino memories

Best gambling experience

  • "I went on a bit of a streak on an online live roulette table. I couldn’t believe my luck when I landed three winners in a row! I ended up winning around 100x my stake which was pretty cool."

Worst gambling experience

  • "Also at the roulette table! This time I was in a land-based casino and I decided to up the ante a bit and went all in on red. However, my sister was chatting to me, and I missed putting my chips on the table, and lo and behold – red landed. I decided that it wasn’t to be my lucky day so cashed in the chips I had a left."

I love working in iGaming. It can get a bit of a bad reputation, but I find that unfair. It leads the way in tech innovation and the level of creativity is incredible. In my opinion it’s one of the fastest moving industries that constantly changes and grows. I can’t wait to discover what’s waiting around the corner.

Jemma McColgan
Content Editor