Pew: Typical Polymarket User Trades Small, But Frequently

Key Points

  • The median Polymarket user places nearly five trades a day
  • But they don’t so for size as the average trade size was just $6.50 over the examined period
  • Pew Research says the common outcome is for Polymarket traders to break even or come close to doing so

There’s big money floating around prediction markets, but that high-dollar trade size isn’t the norm on Polymarket, one of the largest all-or-nothing exchanges.

Polymarket Kalshi event contracts
Pew Research says the typical Polymarket trader is trading small and not losing big money. (Image: Shutterstock)

Pew Research sampled data on almost 12,000 Polymarket accounts that all placed trades on 10 high-turnover events earlier this year. The pollster analyzed publicly available data on those wallets spanning the May 7 to June 19 period, discovering that the “typical” Polymarket user isn’t placing large trades.

“The typical (median) Polymarket user placed a total of 46 trades across 10 active trading days during our study period,” notes the research firm. “The value of the average trade was $6.50.”

Polymarket operates on decentralized finance (DeFi) protocols, meaning that trades are settled on and posted to a public chain.

Polymarket Traders Break Even, Avoid Big Losses

Amid the rise of prediction markets, including increasing evidence that some traders are turning to these exchanges for supplemental income, critics worry that retail traders are rapidly losing capital as they serve as liquidity for professional traders and sharp bettors.

That’s not necessarily the case. Over the six-week period examined by Pew, the research firm found that the typical Polymarket trader broke even over that span or incurred minor losses.

“The average trader spent a little over $600 on the site, with a net loss of less than $2. More than half of traders (58%) gained or lost less than $100,” notes Pew.

That contradicts previously published data from other researchers indicating the bulk of retail traders on Polymarket lose money and that a scant percentage of traders on the platform are consistently profitable.

Pew points out that over the six-week period it evaluated, 7% of Polymarket traders notched profits of $1,000 or more while “9% lost a similar amount.”

Polymarket Traders Stay in Their Lanes

Prediction markets, including Polymarket, offer scores of derivatives on events ranging from economics to politics to pop culture to sports and much, much more. However, many Polymarket traders don’t dabble in areas they view as unfamiliar.

Pew observes that over the surveyed period, 75% of traders placed trades on just one subject area while 24% took trades in just one niche.

Fueled in part by the World Cup, sports traders were the most active cohort on Polymarket, placing an average of nearly six trades per day. On that note, it’s worth noting the timeframe studied by Pew included the NBA and NHL playoffs in addition to the World Cup.

Traders focusing on cryptocurrency took an average of 59 trades across five active trading days while traders of political event contracts were more restrained, taking 13 trades over seven active days, according to Pew.

“Traders who focus on sports also tended to make slightly larger trades: $9, on average, compared with $6 for those focused on politics and less than $4 for those focused on crypto,” concludes the research firm.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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