Prediction Markets
Pew: Typical Polymarket User Trades Small, But Frequently
Posted on: July 22, 2026, 12:05h.
Last updated on: July 22, 2026, 12:05h.
There’s big money floating around prediction markets, but that high-dollar trade size isn’t the norm on Polymarket, one of the largest all-or-nothing exchanges.

Pew Research sampled data on almost 12,000 Polymarket accounts that all placed trades on 10 high-turnover events earlier this year. The pollster analyzed publicly available data on those wallets spanning the May 7 to June 19 period, discovering that the “typical” Polymarket user isn’t placing large trades.
“The typical (median) Polymarket user placed a total of 46 trades across 10 active trading days during our study period,” notes the research firm. “The value of the average trade was $6.50.”
Polymarket operates on decentralized finance (DeFi) protocols, meaning that trades are settled on and posted to a public chain.
Polymarket Traders Break Even, Avoid Big Losses
Amid the rise of prediction markets, including increasing evidence that some traders are turning to these exchanges for supplemental income, critics worry that retail traders are rapidly losing capital as they serve as liquidity for professional traders and sharp bettors.
That’s not necessarily the case. Over the six-week period examined by Pew, the research firm found that the typical Polymarket trader broke even over that span or incurred minor losses.
“The average trader spent a little over $600 on the site, with a net loss of less than $2. More than half of traders (58%) gained or lost less than $100,” notes Pew.
That contradicts previously published data from other researchers indicating the bulk of retail traders on Polymarket lose money and that a scant percentage of traders on the platform are consistently profitable.
Pew points out that over the six-week period it evaluated, 7% of Polymarket traders notched profits of $1,000 or more while “9% lost a similar amount.”
Polymarket Traders Stay in Their Lanes
Prediction markets, including Polymarket, offer scores of derivatives on events ranging from economics to politics to pop culture to sports and much, much more. However, many Polymarket traders don’t dabble in areas they view as unfamiliar.
Pew observes that over the surveyed period, 75% of traders placed trades on just one subject area while 24% took trades in just one niche.
Fueled in part by the World Cup, sports traders were the most active cohort on Polymarket, placing an average of nearly six trades per day. On that note, it’s worth noting the timeframe studied by Pew included the NBA and NHL playoffs in addition to the World Cup.
Traders focusing on cryptocurrency took an average of 59 trades across five active trading days while traders of political event contracts were more restrained, taking 13 trades over seven active days, according to Pew.
“Traders who focus on sports also tended to make slightly larger trades: $9, on average, compared with $6 for those focused on politics and less than $4 for those focused on crypto,” concludes the research firm.
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