PrizePicks Signs NBA Star Anthony Edwards to Multi-Year Brand Ambassador Deal

Daily fantasy sports operator PrizePicks has signed Minnesota Timberwolves star Anthony Edwards to a multi-year deal, making him the company’s first NBA brand ambassador.

Edwards, a former No. 1 overall pick and four-time All-Star, will become one of PrizePicks’ faces, appearing in advertising and social media campaigns. 

Edwards Embraces PrizePicks Brand Campaign

“Teaming up with PrizePicks feels like an Atlanta homecoming, and I couldn’t be more excited to join the squad,” said Edwards. “The ‘Run Your Game’ energy is what I’m all about, and I can’t wait for people to see everything we’re cooking up together.”

“Run Your Game” is the company’s marketing slogan and brand campaign, part of its messaging around the excitement and individuality of making sports predictions.

Beyond Traditional Athlete Endorsements

Unlike conventional athlete endorsement deals, Edwards’ partnership with PrizePicks extends into media production, sneaker marketing, and digital entertainment content.

As part of the collaboration, PrizePicks will work directly with “Three Fifths Media,” a production company co-founded by Edwards and Justin Holland of AE5 Enterprises. Holland has also joined PrizePicks as a strategic adviser.

Their initial joint project is the satirical, digital-first Believe That Awards. Created and hosted by Edwards, the show hands out unconventional awards spanning sports, pop culture, comedy, and celebrity lifestyle.

PrizePicks will serve as the event’s presenting sponsor, launching a free-to-play prediction game with chances for fans to win cash prizes and autographed pairs of Edwards’ signature adidas basketball shoes.

Sneaker Campaign and Social Content

The partnership launched with a promotional video in which PrizePicks and Edwards teamed up in a skit to respond to a popular sneaker ad by fellow NBA superstar Kevin Durant and Canadian rapper Drake that poked fun at the purple AE3 shoes. 

The skit delivers a purple colorway of Edwards’ newly released shoe to a raucous crowd in Minnesota.

PrizePicks will also support Edwards’ nonprofit foundation, “Don’t Follow the Wave,” by contributing to its workforce development initiatives.

Edwards will pair with comedian Druski in brand campaigns and featured content. PrizePicks recently announced an extended partnership with Druski.

PrizePicks Highlights Edwards’ Star Power

Headquartered in Atlanta, PrizePicks operates in more than 45 jurisdictions nationwide and serves as an official daily fantasy sports partner of both the NBA and WNBA.

In 2025, PrizePicks announced a partnership with Polymarket, taking it into the prediction market space.

“We are honored to welcome one of the biggest stars in all of sports to the PrizePicks family,” said Joey Molko, PrizePicks senior vice president of partnerships. “Anthony has a unique ability to command the spotlight, but what makes him truly special is his authenticity and the way he connects with fans. 

“This partnership is such a natural fit because he embodies the boldness and personality of our PrizePicks community,” Molko concluded.