Betty Eyes Growth as UK and Alberta Launches Fuel Expansion
Posted on: June 4, 2026, 03:03h.
Last updated on: June 4, 2026, 03:03h.
- Betty’s new UK igaming platform went live June 1
- Betty Canada CEO Chavdar Dimitrov said to expect more announcements about the company’s expansion into other global markets as the year plays out
- Betty also will be front and centre in Alberta when that new igaming market launches July 13
Betty’s expansion into the British igaming market this week was the first of what will be many such moves into global markets as the year plays out, said Chavdar Dimitrov, the company’s co-founder and Betty Canada CEO.
UK Launch
Betty announced in May it had secured a United Kingdom operating license, the first market outside Ontario to see a launch of the company’s decentralized “franchise” business model, where they are becoming what fellow Betty co-founder and Group CEO Justin Park called the, “McDonald’s of icasino”.
The firm partners with managers, providing them with the tools they need to build an igaming model in a market, with their own team. Betty will generate IP licensing fees from third-party franchisees.
The UK-based Betty platform went live June 1.
$15 Million in Financing
Betty also will be in Alberta when that province’s new regulated igaming market goes live July 13, after successfully registering with the Alberta Gaming, Liquor & Cannabis (AGLC), the provincial igaming regulator.
In an interview with Casino.org, Dimitrov talked about the foundations the company laid down from the moment they launched in Ontario’s regulated igaming market in 2023, that allowed for the expansion into other markets. At the end of 2025 the online casino platform was servicing 134,000 active players in Ontario.
In April, Betty secured a $15 million credit facility to support its expansion objectives.
Alberta Expansion
We asked Dimitrov about the takeaway lessons the company has learned from its Ontario experience that can be applied to other markets.
“First, we always put the player experience first, while being relevant to the local customer with innovative casino product, the right bonuses, no wagering requirements, fast withdrawals,” he said. “Real humans servicing the customer, not AI agents. That’s something that was embedded into our DNA from Day 1.”
In Ontario, a marketing team of 20 has gone to work, doing their own creative in-house.
Focusing on Casino Only
More notably the company signed sponsorships deals with the largest pro sports brands in the province, Major League Soccer’s Toronto FC, the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors and the Canadian Football League’s Toronto Argonauts, over the past year. Dimitrov said those deals help further solidify the brand, being next to iconic Canadian brands like Tim Hortons, Air Canada, and Pizza Pizza. He said it sends a message that Betty is “very Canadian”, that it’s part of the culture of entertainment and fun, even though the company doesn’t have a sports betting component to their business.
Authenticity, said Dimitrov, their “Canadian-ness”, is a focus of their business operations. It’s been a differentiator in a highly competitive Ontario market that now has 44 licensed operators, including big-spending American-based operators like DraftKings, FanDuel and BetMGM, a market that generated over $4 billion in revenues in 2025.
A central part of that authenticity was the company’s new iBingo initiative, an “overlooked” vertical, Dimitrov said. Those who are in the iBingo space are not “pushing it hard,” he added. Betty made the leap forward into land-based operations, acquiring Kirkland Lake Bingo Hall last March. Owning the bingo hall enables Betty to operate within Ontario’s regulated charitable bingo framework, also bringing iBingo more into the equation.
“Our hope is to set the iBingo market on a new trajectory, innovating in the space and grabbing as much market share as possible,” he said.
Bingo Vertical
Betty just made a charitable donation of just over $2 million to more than 15 organizations in Northern Ontario.
“In the UK, some brands started with bingo and became very successful,” said Dimitrov. “It speaks to putting the customer in the centre, giving back to communities, and being an integral part of the society that we operate in.”
Ontario was their first igaming market. The product was built in Ontario and fine-tuned in Ontario, Dimitrov said. The company reported a 190% year-over-year increase in revenues at the end of 2025, from USD $9.4 million to USD $27.3 million.
“I don’t think the big names put as much of an emphasis on Ontario,” he said. “How we remain relevant to the local customer as we expand into the UK, and as we open up in other European markets, is the big challenge for us going forward.”
We asked Dimitrov what the move into the UK signified for his company going forward.
Charitable Component
“We believe we can get to a Top 3 position in multiple markets,” he said. “The UK is a tough market, especially with the tax changes announced recently. It’s very competitive, similar to Ontario,. If we are able to do that, then that sends a very strong message.
“We have a playbook now, and we’re going to play the recipe. As we progress in these markets, we’ll fine tune and tweak whatever is needed, but the core of the business remains the same.”
We asked Dimitrov what markets Betty will be expanding into going forward, now that the UK is live, and Alberta is soon to follow.
“We don’t have any confirmed ones yet, but we’re looking into a few seriously,” he said. “In terms of market entries, I would say 2027 is more likely.”
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