Betty Announces Partnership With Maple Leafs and Raptors

Posted on: June 19, 2025, 08:19h. 

Last updated on: June 19, 2025, 11:00h.

Mark Keast Read More
Expertise: Canadian Gaming, iGaming, Las Vegas, Sports Betting, NFL, Boxing, UFC.
  • Multiyear deal between Betty and Leafs/Raptors
  • Slots operator committed to expansion in 2025, including new territories
  • Activations with Leafs, Raptors to start in October

If you live anywhere in Toronto, you know the power of the Toronto Maple Leafs brand. That’s on display now, again, judging by all the intensity of the off-ice chatter about where winger Mitch Marner ends up in free agency. 

Betty, the Toronto-based online casino operator, with a focus on slots, knows that full well.

Ontario online casino operator Betty announces a multiyear partnership with the Toronto Maple Leafs and Toronto Raptors. (Image: Shutterstock)

The company, in line with its announced strategy to act bolder, expand in 2025 and beyond, and to connect with more Ontario gamblers, has announced a strategic partnership with the NHL’s Leafs and its NBA brethren, the Toronto Raptors.

Activations to Begin in October

The multiyear deal makes Betty an “Official Online Casino Partner of the Leafs and Raptors,” with activations expected to launch this October, when the Leafs return to the ice.

“This partnership represents a bold step forward for Betty,” said the company’s CEO, Chavdar Dimitrov in a statement. “Partnering with the Toronto Maple Leafs and Toronto Raptors allows us to reach fans across Ontario with experiences that are meaningful, exciting, and grounded in trust.”

Betty Committed to Bold Moves in 2025

In addition to branding, the partnership will support community-based initiatives through the MLSE Foundation and will include opportunities for exclusive VIP experiences and events. More details on that will be released in the coming months, the company said.

MLSE (Maple Leaf Sports & Entertainment) is the company that owns the Leafs and Raptors. 

In February, Dimitrov told Casino.org to look for their native mobile app, which is already in the making, improvements to their loyalty program. He also said more games will be added to the portfolio, for 2025. Dimitrov said he is focused on doubling revenue in Ontario while expanding into new territories.