We All Scream for This Vegas Museum
Posted on: January 28, 2025, 11:53h.
Last updated on: January 28, 2025, 12:06h.
Here’s a scoop for you … The Museum of Ice Cream (MOIC) plans to open its seventh permanent location in Las Vegas in 2026.

The experience, which Business Insider called “a Willy Wonka factory come to life that you won’t want to leave,” will open at the AREA15 entertainment complex north of the Las Vegas Strip.
Our Las Vegas flagship represents the pinnacle of our journey — blending design, hospitality, and participation in ways that balance family-friendly experiences by day and create a global nightlife destination by night,” co-founder and CEO Maryellis Bunn said in a Tuesday announcement.
Bunn and fellow entrepreneur Manish Mora opened their first MOIC in August 2016 in New York City, later expanding the sweet concept to Chicago, Austin, Miami, Boston, and Singapore.

Just Desserts
Like the other MOICs, the one at AREA15 will boast a sprinkle pool, dessert-themed playground, and an ice-cream buffet. An ice cream lab, which charges a separate admission, will allow visitors to make their own rolled ice cream and choose toppings.
But the Las Vegas location — which will be the largest MOIC yet by almost three-fold, spanning around 30K square feet — will be the first to feature its own hotel and, because it’s Las Vegas, an ice-cream wedding cake chapel.
About the Area
AREA15 is located in what the city of Las Vegas last year designated the world’s first Immersive Entertainment District.
The district’s latest attractions include an art and technology installation called Superplastic’s Dopeameme Institute for Pleasure Research, an upcoming Lionsgate Entertainment experience based on the popular “John Wick” action movies starring Keanu Reeves, and an upcoming year-round take on Halloween Horror Nights called “Universal Horror Unleashed.”
Also opening this fall will be the Intersteller Arc spaceflight simulator from Felix & Paul Studios.
By the time it builds completely out in 2037, this alternate Las Vegas Strip is expected to include dozens more tourist attractions, hotels, dining and retail space, multifamily housing units, and offices.
For more details on the Museum of Ice Cream Las Vegas, follow @museumoficecream on Instagram.
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