Pragmatic Play Brings Kevin Hart to Live Casino in New Operator Engagement Push

Key Points

  • Kevin Hart will host Pragmatic Play live casino games in a two-day online event Nov. 6-7
  • The campaign includes free chips, prize drops and six “Kevin’s Picks” games available through participating operators
  • The Hart promotion highlights Pragmatic Play’s push beyond its traditional B2B role to market its games more directly to consumers

Leading casino content supplier Pragmatic Play has recruited award-winning actor and comedian Kevin Hart for an exclusive live casino event.

Kevin Hart live casino Pragmatic Play
Kevin Hart is coming to a live casino near you, as the comedian is teaming up with Pragmatic Play for a special two-day promotion where he’ll host live online casino games. Pragmatic Play provides live casino services for its operator partners. (Image: Pragmatic Play)

Hart will host Pragmatic Play live casino tables on November 6 and 7, with the supplier’s chief operating officer Irina Cornides saying the collaboration will create a “truly memorable entertainment experience.”

Kevin Hart needs no introduction, and we are absolutely thrilled to welcome him into the studio. We know Kevin will bring his signature wit and personality to the table, and we can’t wait to deliver an unforgettable experience for our operator partners and their players,” Cornides said.

Hart added that he jumped at the opportunity to host Pragmatic Play’s live casino games. “I’ve seen what they’ve got planned and let me tell you; they don’t do things small,” he added.

Calling the celebrity promotion a “landmark live casino event,” Pragmatic Play says it will reveal which games Hart will host through its social media channels in the days leading up to the two days of Kevin Hart.

Pragmatic Promotion Stretches Beyond B2B

To support the event, Pragmatic Play will launch a series of major promotions, as well as prize drops directly to players.

Pragmatic Play said players who receive free chips in the run-up to the Kevin Hart live casino event will be able to use the digital tokens on six games, dubbed Kevin’s Picks.

Kevin’s Picks include several of Pragmatic Play’s most well-known games: Mega Wheel, Sweet Bonanza CandyLand, Gates of Olympus Roulette, Mega Roulette, Amazing Baccarat, and the live game show Money Time.

For most of Pragmatic Play’s operator partners, the Kevin Hart live casino experience will be available as an opt-in. However, the Gibraltar-headquartered supplier noted that the promotion would not be available in the United Kingdom and may be restricted in other jurisdictions.

The partnership is not the first time Hart has worked with a major iGaming brand. In 2023, he featured in a DraftKings Super Bowl advert.

The Pragmatic Play campaign marks a shift among suppliers to find new ways to promote their games directly to consumers.

While branded slots have a long history, some of the industry’s biggest studios are increasingly looking beyond traditional licensing deals. Play’n GO, for example, has used its partnership with the Haas Formula 1 team to put its brand directly in front of a consumer audience.

Devin O'Connor
Devin O'Connor Senior Reporter

Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, and gaming news.

Devin came on board with Casino.org in 2014. He lives in Arlington, Va.

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