Hard Rock, Others Rumored to Be Interested in Buying Star Entertainment

***UPDATE: In a statement issued earlier Monday, Hard Rock International said it is not involved in discussions with Star Entertainment. “Hard Rock International would like to address recent reports regarding a proposed purchase of the Star Entertainment Group Limited (Star) in Australia. We want to make it clear that Hard Rock International is not involved in, nor has it authorized, any discussions, activities or negotiations on its behalf in connection with a proposed bid for Star. Hard Rock International has similarly not authorized the use of the Hard Rock brand in connection with any proposed bid for Star by any third party,” according to the statement.***

Shares of Star Entertainment surged Monday amid reports that entities with ties to Hard Rock International and other gaming groups may be mulling acquisition bids for the embattled Australian casino operator.

The Star Gold Coast casino at night
The Star Gold Coast casino at night. The operator, Star Entertainment Group, is a rumored takeover target with Hard Rock International reportedly among the suitors. (Image: Star Entertainment Group)

The Australian Financial Review broke the news that a consortium led by Hard Rock, the gaming arm of Florida’s Seminole Tribe, and other unidentified groups have examined takeover bids for Star, but other media reports surfaced indicating that the Tribal gaming giant isn’t looking into the Australian firm. In a filing with the Australian Securities Exchange (ASX), Star said it hasn’t received an offer directly from Hard Rock.

The Company has received inbound interest from a number of other external parties regarding potential transactions including a consortium of investors, which includes the entity Hard Rock Hotels & Resorts (Pacific), which The Star understands is a local partner of Hard Rock,” according to the regulatory document.

The Star told investors that none of the advances it’s received from prospective suitors have led to discussions of substance.

Star Entertainment Could Be Risky Bet for Any Suitor

Amid a now lengthy anti-money laundering probe, Star is at risk of losing control of its flagship venue, The Star Sydney. That venue has been run by the Australian government since 2022.

Following the first inquiry, Star was stripped of its gaming license and slapped with a $65 million fine by Aussie regulators. The currently ongoing second inquiry is looking into whether or not Star has made progress in terms of bolstering money laundering controls. The New South Wales Independent Casino Commission (NICC) previously said it wasn’t satisfied with the company’s efforts. Last week, Star told regulators it still doesn’t believe it is fit to run the casino and that it wants to extend its arrangement with the government.

The final report on the second inquiry into Star is slated to be released on July 31, and Star’s other two venues, The Star Brisbane and the Star Gold Coast, are also run by the government. That could muddy the waters regarding exactly what any buyer of the company would actually be paying for.

The Australian Financial Review article noted Hard Rock is willing to work with Australian regulators and could be open to providing the Star with capital. The Tribal gaming entity is also interested in helping the Star reduce dependence on casinos while placing new emphasis on nongaming amenities.

“The Star remains focused on its remediation activities in New South Wales and Queensland and participating in the Bell Two Inquiry,” said the operator in the ASX filing.

Normally, Star Would Be Appealing Takeover Target

If not for the regulatory uncertainty, executive upheaval, and debt burden, Star would be an appealing takeover target for any number of suitors. It’s one of the largest gaming operators in Australia, a country known for attracting scores of well-heeled Chinese tourists who want to wager outside of Macau.

It’s possible that confluence of factors chases bidders away or broadens the list of prospective suitors thinking they might be able to exploit Star’s vulnerabilities.

As for Hard Rock, the company isn’t a stranger to operating gaming venues outside of the US. It currently runs a casino in Ontario, Canada, a casino hotel in the Dominican Republic, and is building an integrated resort in Athens, Greece.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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