Andrew Tate’s Crypto Casino Deal Sparks Industry Outrage

  • Tate’s Duel.com tie-up ignites debate about ethics in online gaming
  • The casino’s silence leaves questions about the depth of the partnership
  • Affiliate footage links the influencer’s fight promotion to Duel branding

Controversial influencer Andrew Tate appears to have signed a deal with crypto casino Duel.com.

Andrew Tate, Duel.com, crypto casino, gambling industry, influencer marketing
Andrew Tate’s sparring videos, above, clearly show the controversial internet personality sporting the Duel logo, although the deal hasn’t officially been announced. (Image: Andrew Tate/Duel.com)

Several affiliate sites have posted promotional material showing Tate wearing a T-shirt sporting the Duel.com logo while training for his upcoming “Misfits Boxing” fight with TV personality turned boxer Chase Demoor. A video short anticipating the bout flashes Duel.com and the date, December 20. Meanwhile, on November 7, Tate shared the URL Duel.com/tate on Twitter without further comment – an apparent affiliate link.

Duel.com itself has been tight-lipped thus far about the apparent tie-up, other than to re-share Tate’s X post on what appears to be its current official X account. The previous one was suspended in October for reasons that remain unclear.

‘Toxic Masculinity’

While a few industry figures praised the deal on social media, many expressed shock that an operator would partner with a man facing human-trafficking and rape charges in Romania and the UK – a move some said reflected poorly on the state of the gambling sector.

Is this really the industry we want to work within, an industry that praises toxic masculinity?” Brandie E. Black, PR Consultant and co-founder of ESG iGaming, an NGO championing ethical gaming, asked Casino.org. “I am so glad not to be the daughter, wife or sister of any of these so-called men who think this ‘marketing’ move is ‘cool, bro.'”

Tate, a British-American former kickboxer, has been called “the King of Toxic Masculinity” for multiple comments espousing misogyny, including that women should “bear responsibility” for being raped.

For Duel, the short-term gains are obvious – Tate has more than 10 million followers on X. But for Tate himself, who claimed to have converted to Islam in 2022, it’s a less straightforward fit. Since his conversion, he has declared gambling to be “haram.”

He also once proclaimed on X, that “the easiest way to stop gambling is to kill yourself.”

It wasn’t always thus. Tate and his brother, Tristan, once had interests in the “Las Vegas” brand of casinos and slots parlors in Eastern Europe, along with two reputed organized crime figures, the Doroftei brothers, according to the Organized Crime and Corruption Reporting Project (OCCRP).

‘The Monarch’

Duel, which claims to be “the first casino that gives a f*ck,” according to its tagline, is licensed and regulated in the loosest possible sense of the word by the Government of the Autonomous Island of Anjouan.

Its owner is Finnish entrepreneur Ossi “Monarch” Ketola, who reportedly made millions while still a teenager as the creator of the skin-gambling site CSGOEmpire. These days, he’s a high-stakes poker player with almost $5 million in gross tournament earnings, according to the Hendon Mob database.

Duel has been criticized for its marketing strategies in the past, which have included the sharing among X accounts of shock-value videos bearing the casino’s watermark.

Casino.org has reached out to Ketola for comment.

Philip Conneller
Philip Conneller Senior Reporter

In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation.

Philip was the original features editor for poker’s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites.

His news stories for Casino.org/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others.

Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John’s piano on two separate occasions on both sides of the Atlantic.

He became a writer because he is a lousy pianist.

Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC.

Contact Philip at philip.conneller@casino.org.

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