Meet Sacha our Head of Content

Sacha brings a wealth of expertise from her involvement with many prominent projects within the iGaming sector throughout her career. With nearly a decade of experience in online casinos, she has successfully navigated more than 40 diverse markets, including the US, Canada, and the UK. Here at, Sacha spearheads a growing team of 19 editors, dedicated to our mission of helping players achieve greater success.

Sacha Kinser

Sacha Kinser

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Head of Content

Having previously served as a writer within the fashion industry, Sacha infuses her work with a distinctive creative touch. As Head of Content, she meticulously combines an eye for detail with a drive for perfection, ensuring the most accurate information reaches our audience. With extensive experience across diverse iGaming enterprises, Sacha possesses a strong understanding of the essential elements required to help players succeed. Presently, she is dedicated to expanding her team and providing top insights for our players worldwide.

What makes Sacha an expert?

With years of experience in the iGaming sector, Sacha stands as a respected authority in the industry. Delve deeper into her recent career milestones and educational background below for a comprehensive understanding of her expertise.


  • Head of Content - Feb 2023 - Present


  • Head of Content - Sep '23 - Feb '24

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  • Head of Content - Dec '21 - Sep '23
  • Content Operations Manager - Dec '20 - Dec '21
  • Content Manager - Oct '18 - Dec '20


  • Public Relations Manager - Jan '17 - Jan '18
  • Managing Editor - July '16 - Jan '17


Sacha's expertise extends beyond the realm of iGaming; her background includes a design degree, enriching her creative capabilities. This multidisciplinary skill set enables her to approach content creation with a unique blend of industry knowledge and artistic flair.



Sacha's outstanding interpersonal skills have made her an influential manager, recognized through nominations for prestigious awards, such as iGaming IDOL - Manager of the Year 2023 award.

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9+ years in iGaming

Sacha has worked in iGaming for nearly a decade!

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Content Specialist

Having taken numerous writing courses in university, as well as additional Content Marketing, SEO, and Social Media courses, and contributed to a diverse collection of industries, Sacha has cultivated a robust skill set and a wealth of expertise in writing.

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Public Speaking Figure

Sacha has spoken at various iGaming conferences through SBC Events and CasinoBeats on topics including authentic iGaming content and generative AI.

How does Sacha stay up-to-date?

As the Head of Content at, Sacha is tasked with maintaining a comprehensive understanding of industry developments at all times. This involves keeping abreast of regulatory changes and formulating content strategies for her team. Sacha relies on these primary sources to stay informed:



Affiverse offers iGaming professionals educational resources, industry updates, and networking opportunities, helping us adapt to the evolving landscape of iGaming.

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SBC Americas

SBC Americas provides news, events, market knowledge, and educational resources catering to professionals in the iGaming industry across the Americas.


Gambling Insider

This is a great place to find the latest industry reports and game releases. Gambling Insider also has interviews with other industry leaders, experts, and stakeholders providing insights into emerging issues, best practices, and future directions shaping the gambling landscape.

Q&A with Sacha

What got you into writing about casinos?

"My journey kicked off in the dynamic world of fashion writing, where I initially honed my skills. However, after moving to Malta, I found myself immersed in a vastly more exciting industry landscape. It was here that I began my brief yet impactful tenure with SiGMA's magazine, gaining valuable insights into the thriving iGaming sector. From there, I joined an affiliate company, where I played a pivotal role in launching websites tailored for the burgeoning US market.

The vibrancy and potential of the iGaming industry captivated me and sparked a profound dedication to advancing my career within this dynamic sphere. Driven by a passion for innovation and a commitment to making meaningful contributions to the industry's ongoing evolution, I have since been embracing opportunities, pushing my individual growth and development."

What's the first thing you look for at an online casino?

"The initial aspect I prioritize when assessing an online casino is its regulatory status and licensing. Checking for a valid license from a reputable regulatory authority is super important as it indicates the casino's adherence to stringent standards for player safety, fairness, and responsible gaming. I always check for licenses from esteemed jurisdictions such as the UK Gambling Commission, Malta Gaming Authority, or the Gibraltar Regulatory Authority. You would usually find this information displayed on the casino's website or detailed in its terms and conditions."

If you could only play one casino game forever, what would it be?

"If I had to stick with one game forever, it'd be blackjack, hands down. There's just something about the strategy, the suspense, and that rush when you beat the dealer that keeps me hooked. I wouldn't consider myself quick by any means, but blackjack always keeps me entertained for hours."

Do you have any industry awards?

"I was shortlisted in the top 3 for the iGaming IDOL - Manager of the Year 2023 award. This award show recognizes influential individuals in the iGaming industry. Being among the top contenders was truly an honor in itself. Moreover, I'm immensely proud that the award went to Alex, our Chief Gaming Officer at!"

Sacha's top tip

"Gambling is meant to be a positive experience! Always ensure your safety - so that you can play the games to have fun without taking it too seriously."

Sacha's areas of expertise

Although Sacha, in her role as Head of Content, maintains a comprehensive understanding of all facets of iGaming, she excels particularly in the following areas:

Market regulation

Market regulation

Sacha keeps herself informed about the ever-evolving landscape of igaming market regulation through regular monitoring of regulatory updates, studying industry reports, and maintaining close communication with industry experts and insiders.

Casino game strategies

Casino game strategies

Sacha remains abreast of the latest trends and strategies in online casino games through diligent research, gameplay, and insightful analysis of industry publications and forums.

What iGaming events does Sacha recommend?

Industry events are vital for iGaming professionals to stay updated on regulations, trends, and new games, while also providing networking opportunities with industry insiders. These gatherings help facilitate collaboration and innovation for this rapidly evolving industry.

ICE London

ICE London

"ICE London is one of the largest and most influential events in the iGaming industry. It gathers thousands of professionals, including operators, suppliers, regulators, and experts, from around the world, showcasing the latest innovations, products, and services in the iGaming sector."



"SiGMA is held annually in Malta, showcasing operators, suppliers, affiliates, regulators, and more. It's a chance to chat, swap ideas, and maybe even score some business deals in the global iGaming scene."



"CASINOBEATS Summit Malta offers a platform for iGaming professionals to come together in sunny Malta and discuss the latest online casino trends, innovations, and regulatory developments."

Sacha's casino memories

Best gambling experience

  • "The very first time I played blackjack, I was in my early twenties on a cruise in the Bahamas. My friend's dad taught me how to play, and gave me a stack of cash to play with. I must have had beginner's luck because I walked away with much more. Lucky for him I'm a person with integrity and I promptly returned his cash plus the winnings!"

Worst gambling experience

  • "I honestly have not had terrible gambling experiences because I always ensure I play responsibly. When I play casino games, I set limits for myself and I understand the risks involved with each game. In doing so, I maintain a positive and enjoyable relationship with gambling."

"Every step of growth I have ever experienced has involved the help and support from my team. As Abby Wambach once said, 'I’ve never scored a goal in my life without getting a pass from someone else.'"

Sacha Kinser
Head of Content

Sacha's also featured in...

You can find Sacha featured in the following publications:

SBC News

SBC News

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