Prediction Markets

New York Mets, Novig Announce First Prediction Market Deal for an MLB Franchise

Posted on: July 31, 2026, 09:20h.

Last updated on: July 31, 2026, 09:30h.

Written by

Mark Keast Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Key Points

New York Mets partnership with Novig makes the Mets the first MLB franchise to sign a prediction market sponsorship
Novig received CFTC approval in June and plans a nationwide real-money launch in August 2026
Partnership includes fan activations and MLB integrity measures, including restrictions on certain micro markets

The New York Mets have announced a partnership with Novig, the first such deal involving a Major League Baseball (MLB) franchise and a prediction market platform.

The Tom Seaver statue outside Citi Field prior to the game between the Pittsburgh Pirates and the New York Mets in March 26, 2026 in New York. (Image: Dustin Satloff/MLB Photos via Getty Images)

It’s a multi-year partnership that makes Novig the Exclusive Official Prediction Market Partner of the New York Mets. Under the terms of the agreement, Novig will be integrated across the Mets’ landscape, including in-ballpark, broadcast, digital and social media activations.

Novig’s National Expansion

Novig is a U.S.-based sports prediction market platform that received regulatory approval from the U.S. Commodity Futures Trading Commission (CFTC) in June. Its nationwide, real-money rollout is just beginning, set to go live nationwide in August 2026.

“Innovation is a defining characteristic of our business, and this partnership is another example of our commitment to staying at the forefront of the evolving sports landscape,” said Lew Sherr, president of business operations for the New York Mets.

“It reflects our broader goal of delivering unique experiences for our fans and continuing to attract industry-leading partners who want to grow alongside the Mets,” Sherr added.

Integrity Program Focus

The deal with the Mets follows Novig’s designation as an MLB Authorized Prediction Market, establishing Novig’s participation in MLB’s integrity program.

Novig is collaborating with the league on areas such as market monitoring and reporting protocols, and on restricting micro markets that could raise MLB integrity concerns.

“Our mission is to build the home for sports trading,” said Jacob Fortinsky, CEO and co-founder of Novig. “Partnering with one of baseball’s most iconic franchises allows us to bring that vision directly to fans in one of the greatest sports markets in the world.

“The Mets have consistently embraced innovation that enhances the fan experience, and together, we’re introducing a new way for fans to engage with the game that is transparent, regulated and built on integrity,” Fortinsky concluded.

MLB Deal With Polymarket

At a wider level, the MLB signed an official league-level partnership with Polymarket in March 2026, making the prediction market MLB’s Official Prediction Market Exchange.

The deal included Polymarket’s ability to use MLB marks and logos in its products and access to official MLB data to help power and settle prediction markets. Polymarket agreed to avoid markets with integrity risks, such as individual pitches, manager decisions, and umpire performance.

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.