Palms Resort Transformed Its 55-Story Vegas Sign Into a Massive Guest Gallery

The Palms is turning its hotel guests into giant Las Vegas landmarks. Last week, the off-Strip resort began projecting guest photos onto its massive 55-story “Tall Wall” exterior sign.

The activation, called “55 Stories of Fame,” debuted during a Vegas Girls Events “Girls Dinner” held at Scotch 80 Prime, the resort’s steakhouse. Attendees became the first guests to have their images projected across the digital billboard, creating a highly Instagrammable moment.

“55 Stories of Fame” is the first public expression of the Palms’ new branding campaign. Developed with Los Angeles creative agency Brains, “This is That VEGAS” attempts to refresh the identity of the 25-year-old property with promotional content and a series of experiences they can’t find elsewhere in town.

Crystal Robinson-Wesley, the resort’s vice president of marketing and entertainment, said in a statement: “Las Vegas is all about unforgettable moments, and that’s exactly what we’re creating with 55 Stories of Fame. Seeing yourself light up one of the most recognizable landmarks in Las Vegas is something you’ll never forget.”

Sign Of The Times

The Palms has yet to reveal how frequently the activation will occur, who will qualify to have their photos broadcast, and whether this will eventually become a paid public experience.

The resort and its adjacent condo-hotel tower, Palms Place, are owned by the San Manuel Gaming and Hospitality Authority, which represents the Yuhaaviatam of San Manuel Nation.

The tribe purchased the property from Red Rock Resorts in 2021 for $650 million, making the Palms the first Las Vegas resort fully owned and operated by a Native American tribe.

The property was built and originally opened in November 2001 by the Maloof family, with minority owners including Station Casinos and the Greenspun Corporation.