Expanded Caesars Partnership Consistent with Bragg’s 2025 Financial Projections

Posted on: January 14, 2025, 04:50h. 

Last updated on: January 16, 2025, 09:54h.

It’s been a busy week for the folks at Toronto-based Bragg Gaming Group, a global B2B iGaming content and technology solutions provider, following up the announcement of their launch into the newly regulated Brazilian igaming market with the news today of an expansion in their partnership with Caesars Entertainment.

Bragg Gaming Group today announced a new deal with Caesars Entertainment, allowing Caesars to create its own proprietary online casino games. (Image: Bragg Gaming)

Content Provider to Tech Partner

The new deal with Caesars includes exclusive game development collaboration and a lease of Bragg’s Remote Gaming Server technology that will allow Caesars to create its own proprietary online casino games for both the regulated Canadian and United States markets.

Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, in a written statement. “This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.”

Proprietary Game Development

The agreement also includes options to license the Bragg HUB product delivery and casino game aggregation platform, as well as Bragg’s Fuze player engagement platform, which offers features like bonuses, jackpots, free rounds and AI-powered game recommendation engines.

Bragg will collaborate with Caesars’ newly formed in-house games studio team to develop new games for Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino, as well as a delivery platform that caters to player preferences.

Bragg Commits to Double-Digit Growth for 2025

So, Bragg goes from a content supplier to a technology partner. Bragg had previously developed two successful exclusive titles for Caesars Palace Online Casino, Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash. The company regularly supplies new online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, Pennsylvania and Ontario, where online casino dominates the market.

“We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms,” said Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, in a statement. “We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation.

Brazilian Expansion

“Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”

This is all in line with what Bragg Gaming committed to in a statement to investors just before Christmas, saying it expects double digit growth with both Bragg’s revenue and profitability in 2025.

Bragg, at the time announced “significant” insider share purchases “demonstrating management’s confidence in the company’s undervalued shares,” according to a statement then.

The company added strategic growth and liquidity initiatives are key priorities following the Board’s Strategic Alternative Process conclusions for 2025, which includes stronger cash generation, increase revenue diversification and accelerated proprietary content growth.

We remain committed to creating shareholder value and liquidity opportunities over the next year through strategic transactions, or other value-enhancing initiatives,” Bragg Chief Executive Officer Matevž Mazij said then. “While the strategic review process has concluded, our dedication to pursuing these objectives heading into 2025 remains unchanged.”

$3.7 Billion Market

Last week, Bragg Gaming announced that it is live as a supplier to licensed operators in the newly launched Brazilian igaming market, projected to be worth $1.4 billion USD in 2025, and $3.7 billion by 2029, according to H2 Gambling Capital.

The company said in a statement it’s live with one-third of licensed operators in Brazil, including Superbet, KTO, Betano, Novibet, Sportingbet and Betboo. Bragg added that taking into account the projected size of the Brazilian market it expects that revenue from that market could represent up to 10% of the company’s total revenue for 2025.

“At Bragg we have extensive experience of delivering highly localized iGaming content and technology solutions in regulated markets, and we now expect the Brazilian market to become a key territory for us and a significant driver of our growth in the wider LatAm region,” Mazij said.