Canadian Gaming

theScore Bet Partners with CFL After Alberta Launch

Posted on: July 21, 2026, 02:05h.

Last updated on: July 21, 2026, 02:05h.

Written by

Mark Keast Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Key Points

theScore Bet signed a national CFL partnership following its Alberta launch, expanding its Canadian sports betting footprint
The deal includes fantasy sponsorship, integrated betting odds, digital activations and Grey Cup marketing opportunities
The CFL now has five regulated gaming operator partnerships spanning Ontario, Alberta and British Columbia

Five of the Canadian Football League’s (CFL) nine franchises operate in the two Canadian provinces that offer regulated iGaming, something theScore Bet is hoping to leverage, announcing a multi-year national partnership with the CFL just one week after Alberta’s iGaming market went live.

Edmonton Elks quarterback Cody Fajardo steps back to pass against the Ottawa Red Blacks in CFL action earlier this month at Commonwealth Stadium. (Image: Ron Palmer/SOPA Images/LightRocket via Getty Images)

The two parties announced the deal yesterday (July 20), following the launch of theScore Bet in Alberta on July 13.

Alberta Launch Sparks Deal

With the partnership, theScore Bet becomes an Official Authorized Gaming Operator and an Official Sports Betting and Online Casino Partner of the CFL in Ontario and Alberta.

The CFL has franchises in Hamilton, Toronto, and Ottawa, in Ontario, and Calgary and Edmonton in Alberta. theScore Bet launched in Ontario in April 2022.

Expanding Fan Engagement

“The CFL occupies a special place in Canadian sports culture, making this a natural partnership for theScore Bet and theScore,” said Justin Hergianto, Vice President of Marketing, PENN Interactive, owner of theScore Bet.

“As Canada’s Sportsbook, we’re proud to partner with Canada’s League to create more connected experiences for fans. Whether they’re following scores and breaking news in theScore, managing their fantasy team or placing a bet through theScore Bet, we’re making it easier than ever for fans to engage with the CFL throughout the season.”

Fantasy, Odds Integration

theScore will become the presenting partner of the all-new CFL Fantasy game and the new CFL mobile app that launch this fall. The partnership also includes integrated betting odds and scoreboard sponsorship across CFL.ca and LCF.ca, broadcast and in-stadium branding, digital media activations and contests, all throughout the CFL season and at the 113^th Grey Cup this November in Calgary.

The CFL kicks off Week 8 of its season Thursday night (July 23) when the Edmonton Elks visit Saskatchewan to play the Roughriders.

Grey Cup Activation

“Alberta is home to some of the most passionate football fans in Canada, making this an exciting time to welcome theScore Bet to our CFL family of partners,” said Tyler Keenan, CFL Chief Revenue Officer.

“With Calgary set to host the 113th Grey Cup, this partnership creates even more opportunities for fans to engage with our game and be part of the excitement. Together, we’ll create innovative ways for fans to follow, experience and celebrate CFL football.”

The agreement also calls for theScore Bet to expand its CFL coverage and fan engagement across North America, not just in Canada.

The CFL now has five partnerships with regulated iGaming operators, including theScore Bet – FanDuel Canada, ToonieBets, bet365, and PlayNow (through the British Columbia Lottery Corporation).

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.