Taylor Swift Zooms Past F1 in 2023 Vegas Ticket Sales: Stubhub

Posted on: December 22, 2023, 08:19h. 

Last updated on: December 25, 2023, 10:54h.

Taylor Swift’s two concerts in Las Vegas were a bigger draw than the inaugural Formula 1 Las Vegas Grand Prix, which casino companies have claimed was the most lucrative event in Las Vegas history. That’s at least according to the annual “Year in Live Experiences” report from StubHub.

Taylor Swift
Taylor Swift performed at Allegiant Stadium in Las Vegas on March 24 and 25, to 120K enraptured fans. (Image: Dan DeSlover)

“It’s not just a tour,” the ticket reseller observed in a press release. “It’s a cultural phenomenon, and we’re all just living in Taylor’s version of the world.”

Globally, Swift maintained the top-selling artist position throughout the entire year, reaching nearly 12 times as many sales as for her 2018 “Reputation” tour, StubHub reported.

The Top 5 list of Las Vegas events, according to total StubHub sales. (Image: StubHub)

Although the inaugural Formula 1 race ranked second in Las Vegas, it was the third top-selling sporting event globally.

Adele appeared nowhere on StubHub’s annual list of top-sellers, even though the ticket reseller wrote that sales of her Las Vegas residency crushed that of No. 3-ranked U2. (Image: Page Six)

StubHub claimed its rankings were based on cumulative global sales totals through its website, though it didn’t provide any figures.

That’s Snub Hub to Adele Fans

In its report, StubHub wrote: “In Vegas — where live entertainment thrived this year – Adele’s residency crushed that of U2. She was the #1 highest-selling act in Vegas, outselling #2 U2 by almost 50%, even with a much smaller venue (roughly 1/4th the size).”

So how did Adele appear nowhere on StubHub’s Top 5 Vegas list, while U2 ranked third?

Apparently, when it came to purchasing their Adele tickets, Adele fans were not fans of StubHub. Either that, or the ticket reseller made a flub hub.