Canadian Gaming

BetMGM Renews Connor McDavid Partnership, Cites 27% Increase in Accounts With Deposit Limits

Posted on: October 15, 2026, 05:51h.

Last updated on: October 15, 2026, 05:51h.

Written by

Mark Keast Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Key Points

BetMGM has renewed its partnership with NHL superstar Connor McDavid, emphasizing responsible gambling and player protection
BetMGM credits its “Mullet Over” campaign with helping increase accounts using deposit limits by 27%
McDavid will appear in additional responsible gambling advertisements promoting deposit limits and other player protection tools

BetMGM is extending its partnership with National Hockey League (NHL) superstar Connor McDavid, building on a relationship the sports betting operator credits with helping raise awareness of responsible gambling.

Edmonton Oilers superstar Connor McDavid has renewed his partnership with BetMGM, with an ad campaign focused on responsible-gambling messaging. (Image: BetMGM)

Since joining BetMGM’s ambassador roster in March 2022, McDavid has appeared in BetMGM’s responsible gambling ads, including the company’s “Mullet Over” campaign, which featured McDavid and former NHL player and actor Terry Ryan.

McDavid’s Responsible Gambling Ambassador Role

The advertisement used hockey humor to encourage sports bettors to think carefully before placing wagers.

“Being disciplined and making smart decisions are big parts of hockey,” said McDavid. “They’re important when it comes to sports betting, too. BetMGM gives players tools that help them stay in control of their play, because keeping betting fun starts with betting responsibly.”

BetMGM Highlights Campaign Results

BetMGM said the “Mullet Over” campaign, since launching in December 2025, has contributed to a 27% year-over-year increase in the number of accounts with deposit limits.

“Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective,” said Adam Greenblatt, chief executive officer, BetMGM.

“The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level.”

New McDavid Ad Coming Soon

McDavid will continue to appear in BetMGM responsible gambling content across broadcast, digital, and social platforms, with continued emphasis on BetMGM’s suite of responsible gambling and player protection tools, including deposit limits, stake limits, time-out features, and self-exclusion options.

A third responsible gambling ad featuring McDavid will begin airing soon, the company said.

“We believe player protection and great entertainment go hand in hand,” said Richard Taylor, director of responsible gambling, BetMGM. “Our relationship with Connor has helped make responsible gambling more relevant to sports fans, and the increased adoption of our tools and resources shows the impact these efforts can have.”

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.