Wynn Buying Crown London Casino from Crown Resorts

Wynn Resorts (NASDAQ: WYNN) announced late Thursday that it’s purchasing the famed Crown London casino from current operator Crown Resorts.

Crown London
The Crown London, a private casino. Wynn Resorts is buying the venue for an undisclosed price. (Image: Crown London)

Financial terms of the transaction, which is expected to close in the second half of this year, weren’t revealed. Located in London’s Mayfair District, Crown is a members-only casino founded by John Aspinall. Australia-based Crown Resorts acquired the venue in 2011.

Crown London spans two historic townhouses at 27-28 Curzon Street, Mayfair, London. It offers 20 gaming tables in a variety of sophisticated salons, as well as an intimate restaurant and lounge for entertaining. The casino will operate under the Crown London name until the transaction closes,” according to a statement issued by Wynn.

When Crown London bears the Wynn name — one of the most valuable brands in the gaming industry — it will mark the first time the operator’s name has been attached to a European casino.

Wynn Crown London Buy a UAE ‘Conduit’

Wynn is hoping to leverage the London casino as an avenue for steering business to its upcoming Wynn Al Marjan Island in Ras Al Khaimah (RAK), United Arab Emirates. That casino resort is slated to open in early 2027.

It’s a sensible approach by Wynn because, by some estimates, the London area is home to approximately 200K people of Arab heritage. In 2019, approximately 1.5 million tourists from the Middle East, including the UAE, visited the UK, according to Statista. That could imply it’s a smart move by Wynn to establish a footprint in London in advance of the opening of its UAE-based integrated resort.

“This acquisition of an iconic asset offers us a presence in a global gateway city and will create a conduit for Wynn guests to visit our resorts, particularly Wynn Al Marjan Island which is slated to open in the first quarter of 2027 in Ras Al Khaimah in the United Arab Emirates,” said CEO Craig Billings in a statement.

The venue doesn’t have a hotel on the premises, but it features a dining room with Middle Eastern, European, Chinese, and Indian cuisine. It’s located near the Green Park Station, Hyde Park Corner, and Knightsbridge Station stops. Cost of membership information isn’t available on Crown’s website.

Crown, Wynn History

Wynn and Crown Resorts have history together. In January 2018, Wynn completed its $300 million purchase of land on the Las Vegas Strip that was previously owned by the Australian gaming company. Fifteen months later, the Encore operator walked away from takeover talks with its Aussie counterpart after Crown reportedly leaked details of the $7.1 billion offer to the press.

US private equity giant Blackstone (NYSE: BX) acquired Crown Resorts in June 2022 for $6.6 billion. The operator’s other casinos are namesake venues in Melbourne, Perth, and Sydney.

Wynn’s current portfolio is comprised of Wynn and Encore Las Vegas, Encore Boston Harbor, Wynn Palace, and Wynn Macau.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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