WarHorse Gaming Launches Ballot Campaign for Nebraska Mobile Sports Betting

  • WarHorse and Sports Betting Alliance launch Nebraska mobile betting petitions
  • Two measures seek to authorize online wagering and allocate local tax revenue
  • Push follows 2025 filibuster that stalled a constitutional amendment

Having failed to see online sports betting pass in the Nebraska legislature last year, the state’s biggest casino operator is hoping a pair of ballot initiatives will do the job.

Nebraska mobile sports betting, WarHorse Gaming, ballot initiative, Sports Betting Alliance, petition drive
Signage at the WarHorse Casino in Lincoln, Neb. The casino’s operator is leading a ballot push to legalize mobile sports betting statewide. (Image: WarHorse Gaming)

The campaign is spearheaded by WarHorse Gaming, the commercial arm of the Winnebago Tribe of Nebraska (Ho-Chunk), along with the Sports Betting Alliance, which includes national betting operators like DraftKings, FanDuel, and BetMGM.

One measure, filed Friday with the Nebraska Secretary of State’s Office, would ask voters to amend the state constitution to allow wagering via online sportsbooks that have first partnered with an existing licensed casino.

The second stipulates that 20% of revenue from online betting would go to cities and counties where those bets were placed. The two separate measures fulfill Nebraska rules on only one issue per ballot initiative.

Bottom Line

Nebraska legalized sports betting in May 2021, but the first retail sportsbooks didn’t arrive until June 2023. It remains limited to in-person wagering at one of the five racetrack casinos.

The bottom line is you’re allowing tax money to go to Iowa, Kansas, and Colorado. People are using VPNs, and they’re disguising their location, pretending they’re in Iowa,” Lynne McNally, director of government relations at WarHorse, told Nebraska Public Media recently.

Last year’s legislative effort, which as a constitutional amendment required the backing of two-thirds of state lawmakers, was filibustered to death by its opponents. And while its backers say they intend to reintroduce the bill during this session, WarHorse and its allies would prefer to bypass the legislature entirely and let residents decide.

According to a Sports Betting Alliance poll conducted last year, 59% of Nebraskans support legalized online sports betting.

Prior Success

The state’s casino industry is well equipped to handle ballot campaigns, owing its very existence to one. In November 2020, Nebraska voters overwhelmingly approved three measures that allowed racetracks to offer casino gaming. That initiative was also led by WarHorse, which was then known as Ho-Chunk Inc.

McNally told The Lincoln Journal Star this week that the industry was a “well-oiled machine” when it comes to collecting signatures, and she would be “putting a lot of miles on my car … letting Nebraskans know what the advantages are of voting for this initiative.”

Petition organizers will need to gather signatures from about 10% of registered voters in the state to get the sports betting measure on the ballot, and about 7% for the tax measure.

Philip Conneller
Philip Conneller Senior Reporter

In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation.

Philip was the original features editor for poker’s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites.

His news stories for Casino.org/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others.

Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John’s piano on two separate occasions on both sides of the Atlantic.

He became a writer because he is a lousy pianist.

Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC.

Contact Philip at philip.conneller@casino.org.

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