Stifel: Rush Street Interactive Has ‘Scarcity Value’ in Growing iGaming Market

Key Points

  • Stifel noted that the recent pullback in Rush Street Interactive stock represents a buying opportunity for investors
  • As pure-play, U.S.-focused iGaming stocks remain rare, analysts view Chicago-based Rush Street Interactive as the market leader in the category
  • The company maintains a strong balance sheet supported by accelerating free cash flow

Following a 7.42% single-day drop, Rush Street Interactive (NYSE: RSI), previously one of this year’s hottest gaming stocks, is down 14.71% over the past month—a pullback at least one analyst calls a buying opportunity.

Rush Street Interactive
The Rush Street Interactive corporate logo. An analyst says the stock’s recent slide is a buying opportunity. (Image: Rush Street Interactive)

In a new report, Stifel analyst Jeffrey Stantial initiated coverage of the BetRivers owner with a “buy” rating and a $34 price target, implying upside of 57.6% from today’s closing price.

That represents a 30% premium to DraftKings (NASDAQ: DKNG), according to the analyst. Stantial is bullish on Rush Street Interactive in part because it is viewed as the most credible U.S.-focused, iGaming-first stock in the industry.

“We see unique scarcity value for RSI as the only publicly-listed U.S. focused iCasino-led online gambling pure-play, with an expanding premium supported by stronger iCasino TAM growth & longer state expansion tail, better unit economics, more predictable/stable cash flows, and lower disruption risk from emerging prediction markets,” observes the analyst.

Among other publicly traded operators focused on iGaming, Super Group (NYSE: SGHC) stands out, but it doesn’t operate in the U.S. That leaves Rush Street Interactive as the premier domestic option for investors looking to capitalize on internet casino growth.

Rush Street Interactive Stock, Plenty of Catalysts

Stantial highlights several catalysts that could facilitate a rebound by Rush Street Interactive stock, including potential “takeout optionality providing valuation support.”

While RSI has been mentioned as a takeover target in the past, serious buyout rumors last surfaced three years ago. Chicago-based RSI previously signaled openness to acquisition discussions—and with a market cap of around $5.4B–$5.7B today, it remains a prime target for suitors aiming to accelerate their iGaming footprint.

Stantial points to the operator’s exposure to several fast-growing Latin American markets and ability to grow monthly active users (MAUs) in the face of soaring competition as among the other catalysts for the stock.

“Competition in U.S. iCasino has intensified and market share is structurally assailable, though we argue RSI have sufficiently proven strong iCasino operators with industry-leading MAU growth and marketing/promo efficiency widening further since early-2025,” says the analyst.

Rush Street Interactive Has a Firm Balance Sheet

Rush Street’s strong balance sheet is another reason the sell-side is bullish on the stock. The company concluded the second quarter with cash and cash equivalents of nearly $340 million against total debt of just $5.5 million.

Combine those data points with the iGaming-first approach and Rush Street may be all the more appealing to dip buyers at a time when some rivals are spending big on prediction markets and attracting new sports betting clients.

“We take a positive long-term view on RSI and tactically recommend using the trailing two-month pullback as a buying opportunity,” concludes Stantial.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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