Polymarket, Wall Street Journal Ink Data Deal

• Data partnership pertains to all of News Corp.’s US financial media properties, including The Wall Street Journal
• Polymarket fires back after rival Kalshi landed deal with CNBC

Prediction market operator Polymarket and Dow Jones announced a partnership through which the event contracts exchange’s data will be made available across the media company’s suite of financial news properties, including The Wall Street Journal.

Dow Jones, a unit of News Corp. (NASDAQ: NWS), also owns Barron’s, Investor’s Business Daily MarketWatch, Mansion Global, Financial News, Risk & Compliance, and Dow Jones Newswires, indicating Polymarket data will be featured in some of the most widely read financial journals in the US.

As part of the partnership, Dow Jones will introduce new consumer-facing features incorporating prediction market data, including a custom earnings calendar highlighting market-implied expectations around corporate performance. Additional data-driven experiences are expected to launch over time,” said the companies in a statement.

The two sides said Polymarket’s prediction market data will be featured on Dow Jones’ consumer-facing platforms.

Dow Jones Deal a Coup for Polymarket

The Dow Jones accord is a win for Polymarket, which says it’s the world’s largest prediction market, if for no other reason than that The Wall Street Journal is the most circulated newspaper in the US.

Polymarket’s relationship with Dow Jones serves another objective. It’s a response of sorts to rival Kalshi recently notching similar deals with CNN and CNBC, which sparked speculation as to when Polymarket would land comparable arrangements.

“The collaboration will provide audiences with greater visibility into prediction market signals across a range of economic, political and cultural topics, offering a new lens for understanding how markets assess probabilities and future outcomes,” according to the statement. “Polymarket data will be displayed through dedicated data modules on Dow Jones digital properties, including homepage and market-related pages, as well as through select print placements.”

Polymarket Pushing Further Into Finance

With the Dow Jones pact, Polymarket, which is backed by New York Stock Exchange owner Intercontinental Exchange (NYSE: ICE), is expanding its financial media footprint. The prediction market operator already has a relationship with Yahoo Finance, and like rival Kalshi, it has a deal with Google Finance.

Those partnerships could prove pivotal in terms of facilitating growth outside of sports event contracts, and when it comes to bringing more financial institutions into the prediction markets fold as market participants and liquidity providers.