Four Louisiana Casinos Roll Out Sports Betting as First Licenses Issued

Four casinos have entered Louisiana’s fledgling sports betting market since Sunday, after the state gaming control board issued its first commercial sports book licenses on Oct. 29.

Louisiana sports betting
Former New Orleans Saints quarterback Bobby Hebert, aka the Cajun Cannon, brandishes his betting ticket at Harrah’s New Orleans on Sunday morning. (Image: Davin Grunfield/NOLA.com)

Harrah’s New Orleans, L’Auberge Casino in Baton Rouge, Horseshoe Casino in Bossier City, and Boomtown Casino in Harvey now join the Paragon Casino Resort in Marksville in offering retail sports book services in the state.

With operations legal from Sunday, the two Caesars properties, Harrahs and the Horseshoe, wasted no time. Their sports books opened for business at 7am, Sunday, local time.

The L’Auberge and Boomtown, both Penn National properties, took their first wagers at 4pm local time on Monday.

Cajun Cannon’s Winning Bet

Former New Orleans Saints quarterback Bobby Hebert, aka the Cajun Cannon, got up early on Sunday to place the first bet at Harrah’s.

According to Sportshandle, Herbert plunked down a ceremonial $1,100 on his former team covering a 4.5-point spread over the favored Tampa Bay Buccaneers. It was a winner later that day, and the $2,056 payout will be donated to the Second Harvest Food Bank.

The Paragon began operations back on October 12. As a tribal casino, it is not regulated by the gaming control board. It merely requires sports betting to be legal elsewhere in Louisiana to offer bets.

Delayed by Ida

Louisiana took that plunge in June, when Gov. John Bel Edwards (D) signed legislation to regulate and authorize sports betting. Under the new law, the wagers will be permitted in 55 of the state’s 64 parishes, as approved by voters during last November’s election.

Since then, regulators and state police have been scrutinizing license applications. The process was delayed by the visit of Hurricane Ida, because troopers were deployed for response work.

Eventually, gamblers will be able to place bets via lottery kiosks at about 1,000 retail locations around the state. They will also be able to wager via their mobile phones, but only in the 55 parishes. That creates a legal sports betting hodgepodge across the state. That’s a challenge for geolocation technology that will take time to implement.

More Coming

For now, it’s strictly in-person only at the state’s casinos. There are 20 sports betting licenses available for retail betting at casinos and racetracks. The gaming control board said Monday it will continue to issue licenses as state police approve applications.

John Guidroz of the American Press in Lake Charles tweeted Monday that control board chairman Jonnie Johns had told him two more licenses were in the pipeline for the Golden Nugget Lake Charles and the L’Auberge. They should be issued within the next week or so, according to Johns.

Philip Conneller
Philip Conneller Senior Reporter

In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation.

Philip was the original features editor for poker’s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites.

His news stories for Casino.org/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others.

Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John’s piano on two separate occasions on both sides of the Atlantic.

He became a writer because he is a lousy pianist.

Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC.

Contact Philip at philip.conneller@casino.org.

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