Green Bay Packers Double Down on Casino Branding at Historic Lambeau Field
Posted on: June 4, 2026, 09:53h.
Last updated on: June 4, 2026, 09:53h.
- The Potawatomi Sportsbook has been named the Official Sportsbook Partner of the Green Bay Packers
- The Packers and Lambeau Field now have official sportsbook and casino hotel designations
The Green Bay Packers are expanding their casino partnerships with Wisconsin tribes.
The Packers have announced the Potawatomi Sportsbook as the NFL team’s Official Sportsbook Partner. The multi-year agreement will allow the sportsbook owned and operated by the Forest County Potawatomi Community to have a major presence at Lambeau Field.
The terms include renaming the stadium’s South Gate to the Potawatomi Sportsbook Gate. The sportsbook will also become the title sponsor for the Champions Club, an exclusive area on the eighth floor of the stadium’s south end.
The naming rights don’t end there.
The production home of the Packers’ official podcast will be dubbed the Potawatomi Sportsbook Podcast Studio. Additionally, the Potawatomi Sportsbook will be the presenting sponsor of “Packers Predict,” a free, interactive game that allows Packers fans to win prizes, including cash, gift cards, and autographed items, on gamedays.
“Having Potawatomi Sportsbook named the Official Sportsbook Partner of the Green Bay Packers is a tremendous milestone. This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love,” said Forest County Potawatomi Chairman Brooks Boyd Sr.
Lambeau Casino Partnerships
The Green Bay Packers partnership with the Potawatomi is the team’s second major marketing pact with a Wisconsin tribe. In 2019, the Packers named Oneida Casino Hotel as the franchise’s Official Casino Hotel.
The Oneida Casino partnership came after the NFL relaxed rules that barred casinos from being official team sponsors. However, the Oneida Nation had worked with the Packers since 2002, when Lambeau’s east side entrance was renamed the Oneida Nation Gate. From 2002 through 2019, Oneida was barred from marketing its casino operations at Lambeau.
The Packers and Oneida Nation extended their partnership in April. The sides announced that the multi-year extension includes an “enhanced presence” of the Oneida Casino Hotel at Lambeau.
The Oneida Casino Hotel will be displayed prominently within the Packers app, and the resort will be the presenting partner of the Packers Fan Cam. The Fan Cam allows game attendees to zoom in on a still image of the stadium to find a photo of themselves.
This partnership has been mutually beneficial to both Oneida and the Packers,” said Oneida Nation Chairman Tehassi Hill. “We recently realized we have a billion-dollar economic impact on this region, and I am confident that comes in part from great business ventures like this. The Oneida Nation Gate is a source of pride for us, and it’s front and center on Oneida Street.”
The Oneida Casino Hotel will additionally sponsor a weekly sweepstakes promotion.
Online Bets Coming
The Potawatomi and Oneida tribes are aggressively marketing to Packers fans ahead of their mobile sportsbook launches. Kambi Group is the third-party business provider powering both the Potawatomi Sportsbook and Oneida Sportsbook.
In April, Wisconsin Gov. Tony Evers (D) signed legislation to allow the state’s 11 compacted gaming tribes to take online sports bets.
The online sports betting bill expands tribal gaming by using the hub-and-spoke model, where sportsbook computer servers must remain on tribal lands. Therefore, by federal Indian gaming law, a minimum of 60% of the online sportsbook’s revenue must remain with the tribe — not a third-party partner like DraftKings or FanDuel.
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