Flavor Flav Leads Women’s Olympic Hockey Parade Down Las Vegas Strip

More than 100 female Winter Olympians and Paralympians were honored in a parade that briefly shut down the Strip on Thursday (July 16). The highlight of “SHE Weekend” was organized by rapper and decades-long Las Vegas resident Flavor Flav as a celebration of the gold medal-winning U.S. women’s hockey team.

It all began with social media post from Flavor Flav in February. Responding to President Donald Trump’s disparaging comment about having to invite the gold medal–winning U.S. women’s hockey team to the White House after the U.S. men’s team also won the gold, Flav took to X to demand “a real celebration” for the team, which defeated Canada 2-1 in a thrilling overtime victory in Milan.

Thanks to the support of MGM Resorts, the Palms, StubHub, Delta and Alaska airlines, and other corporations offering to support travel and accommodations and handle the logistics, that post blossomed into a full weekend of programming at multiple resorts and one of the most joyous reasons to shut down Las Vegas Boulevard in recent memory.

“I just want the little girls to see these athletes being successful and achieving goals, and I want these little girls to know, if these big athletes can do it, then they have a chance to do it, too,” Flav told reporters before the festivities on Thursday. “I want all of the little girls to be fighters. Just don’t give up, because if you give up, then you’re guaranteed to fail.”

The parade, led by Flav on foot, proceeded south on the Strip from just north of Park MGM to Bruno Mars Way, which hosted a Strip parade for its renaming in April 2026. The Raiders, Golden Knights and Aces joined the procession, underscoring the city’s broader embrace of women’s sports.

Attendance was estimated at 10,000, with 6,000 along the parade route.

The parade’s destination was a stage erected at Toshiba Plaza outside T-Mobile Arena. Here, Clark County officials presented the Olympians with ceremonial keys to the Strip and fans were treated to a free concert headlined by Flavor Flav’s rap group, Public Enemy.

Hayley Scamurra, a U.S. women’s hockey player who recently signed with Las Vegas’ Professional Women’s Hockey League team, thanked Flav, said: “I don’t think you could have ever imagined this, honestly, because we never saw anything like this, and I think it’s about time the women get the recognition that they deserve.”

Team USA captain Hillary Knight — who in February set the record for the most career Olympic goals in U.S. women’s ice hockey history with 15 — did not attend. She was in New York at the Time100 Sports Gala.