DraftKings Rolls Out New Responsible Gaming Tools, Ad Campaign

DraftKings is expanding its player-protection push with a new suite of responsible gaming tools, nationwide ad campaigns, and educational initiatives tied to major sporting events.

The new ad campaign, which began streaming online Sept. 10, stars comic Kevin Hart and singer Nick Jonas continuing the cross-country road trip they started in DraftKings’ “Take Your Game Anywhere” campaign last month.

In the video below, Hart counts the miles on the car’s odometer and compares it to how he tracks his betting limits in My Budget Builder, a tool on the DraftKings app that allows users to set how much they want to bet.

Sweeps-staked and Gamalyzed

DraftKings is also launching a PGA Tour sweepstakes that requires customers to interact with responsible‑gaming features in order to enter.

Eligible customers who use My Budget Builder or My Stat Sheet (an app tool that shows users their recent activity so they can see patterns) between Sept. 16-29 will be automatically entered for a chance to win an all-expenses-paid trip to The Players Championship.

Another key addition is Gamalyze American Football, an interactive tool where users play decision-making rounds to receive personalized feedback on their risk levels. DraftKings previously debuted a casino version of the tool in January 2026, followed by a soccer version during the 2026 World Cup.

The football version will appear in digital promotions and at in‑person events throughout September, including activations at Wrigley Field, Gillette Stadium, and Arrowhead Stadium.

Cool Your Roll

DraftKings is also adding customizable “cool‑off” periods to its array of self-management tools. Customers can now use these to temporarily block access to wagering from three days to 364 days.

DraftKings says the new measures are intended to expand customer choice and increase the visibility of tools that already exist within the platform.

Responsible‑gaming tools also serve a compliance function, helping operators meet state requirements and document safeguards that reduce regulatory and legal risk.

For more information about DraftKings’ responsible engagement budget controls, tools, and resources, visit https://rg.draftkings.com/.

As regulatory scrutiny heightens across the U.S. sports betting landscape, DraftKings’ expanded safety push underscores an industry-wide effort to align rapid commercial growth with proactive player protection.