Super Group, SPAC Set Date to Vote on Merger

Sports Entertainment Acquisition Corp. (NYSE:SEAH), the special purpose acquisition company (SPAC) merging with Betway and its parent, Super Group, set Jan. 26 as the date for investors to vote on the deal. It is one of the most widely anticipated blank-check transactions in the gaming industry.

Super Group
The New York Stock Exchange. Super Group shares could soon be trading there. (Image: MarketWatch)

Last week, SGHC Ltd., the parent of Betway and online casino Spin, said its registration statement on Form F-4 with the Securities and Exchange Commission (SEC) is now effective. That paves the way for a shareholder vote to consummate the merger.

Sports Entertainment Acquisition also announced a meeting date and time of January 26, 2022 at 10:00 AM ET for its shareholders’ meeting (the ‘Special Meeting’) to approve the Business Combination. Shareholders of record as of the close of business on December 30, 2021 (the ‘Record Date’) will be entitled to vote at the Special Meeting,” according to a statement.

When the transaction closes, the newly public gaming company will trade on the New York Stock Exchange under the ticker “SGHC.”

Deal Finally on Track to Close

Super Group and Sports Entertainment Acquisition announced merger plans last April. It was expected that the transaction, which initially carried a pre-equity valuation of $4.75 billion, would close in the fourth quarter of 2021.

Regardless of industry, it’s not uncommon for SPAC mergers to drag out longer-than-expected. Some fall through, but that doesn’t appear to be the case with Super Group. Following closure of the deal with Sports Entertainment, Super Group will have $200 million in cash on its balance sheet and no debt.

While Super Group is coming to market at a time of waning enthusiasm for gaming SPAC deals, it has at least one favorable trait to hang its hat on and potentially lure investors. The company is profitable — a rarity among pure-play online sportsbook operators.

Malta-based Betway has more than 60 brand agreements with athletes, leagues, and teams around the world. In the US, such accords include the NBA’s Brooklyn Nets, Chicago Bulls, Golden State Warriors, and the Los Angeles Clippers.

“Sports Entertainment Acquisition Corp. recommends all stockholders vote “FOR” ALL PROPOSALS in advance of the special meeting,” according to the statement.

Strong Outlook for Super Group

When the SPAC merger was announced last April, Super Group forecast 2021 EBITDA of $350 million on net gaming revenue of $1.5 billion. Through the first half of 2021, the operator was on pace to hit or eclipse that top line estimate after posting sales of $762.6 million in the first six months of the year.

While the Super Group and Betway brands aren’t yet familiar to bettors in the US, the parent company acquired Digital Gaming Corporation (DGC) last year. That deal provides it with a footprint in the world’s fastest-growing sports wagering market.

DGC has access in 10 states, including Pennsylvania, New Jersey, Colorado, Indiana, and Iowa, which are among the most rapidly growing sports betting markets in the country.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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