Stake-Backed Game Studios Form New Supplier Under Juice Banner

Key Points

  • Five studios behind Stake-exclusive games have launched Juice, opening more than 100 titles to other operators for the first time
  • The games generated more than $12B in turnover while exclusive to Stake, according to the newly launched supplier
  • Roobet is Juice’s first operator partner, while the company is also preparing to enter regulated markets

Five studios behind Stake’s exclusive casino games have launched a new B2B supplier called Juice, making their combined portfolio available to other operators for the first time.

New supplier Juice brings together five studios that previously provided exclusive games to Stake. (Image: Juice)

Juice launches with more than 100 games from Twist Gaming, Knucklehead Syndicate, Monstrums, Massive Studios, and The Originals. Operators can access the full portfolio through a single remote game server integration.

It is led by founder and CEO Brais Pena Sanchez. Pena Sanchez was one of Stake’s founding team and previously served as the chief strategy officer of Easygo, the group behind Stake and the streaming platform Kick. The studio is headquartered in Melbourne, Australia.

Pena Sanchez said the track record of the studios gives the supplier a foundation beyond that of a typical startup.

“For years, the only place you could play these games was Stake. From today, any operator can carry them,” Pena Sanchez said.

“So, we’re not starting from zero – these studios have taken more than US$12 billion in turnover as exclusives for one of the most demanding operators in the world, on technology that already runs at scale.”

In a statement on LinkedIn, Juice said its ambition was to become “one of the biggest game providers in the world.”

Roobet Becomes First Operator to Go Live

Juice’s first operator partner, aside from Stake, is crypto-led brand Roobet.

“Being the first operator to carry the full Juice catalog was an easy decision,” Roobet CEO Matt Duea said. “Players know these games. Titles like Drac’s Stacks and Bank Basher have a following few studios can match.”

Juice plans to maintain a rapid development schedule. It said it will release one new slot and two house games each week. The supplier also intends to add Mystery Boxes and financial-style games alongside its casino portfolio.

“Operators get all of that through a single partner, and we’ll keep adding games, studios, and new verticals as we continue to build,” Pena Sanchez said.

Juice is initially launching internationally but said it is already working toward entry into regulated gambling markets.

David Bartram is a reporter at Casino.org covering the B2B corner of the global iGaming industry.

He has worked in iGaming for more than a decade, writing for EGR and Asia Gaming Brief among others. He was previously a journalist and editor in London, Beijing, Brussels and Hong Kong, for publications including the South China Morning Post, the Guardian and Private Eye.

Outside of journalism, David spent several years as an professional online poker player and sports bettor. He lives in Spain and is a lifelong fan of Brighton & Hove Albion.

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