Stake-Backed Studios Launch New B2B Supplier ‘Juice’

Key Points

  • Five studios behind Stake-exclusive games have launched Juice, opening more than 100 titles to other operators for the first time
  • The games generated more than $12B in turnover while exclusive to Stake, according to the newly launched supplier
  • Roobet is Juice’s first operator partner, while the company is also preparing to enter regulated markets

Five game studios behind Stake’s exclusive casino content have launched Juice, a B2B supplier designed to distribute their combined title portfolio to third-party operators for the first time.

New supplier Juice brings together five studios that previously provided exclusive games to Stake. (Image: Juice)

Juice launches with more than 100 games from Twist Gaming, Knucklehead Syndicate, Monstrums, Massive Studios, and The Originals. Operators can access the full portfolio through a single remote game server integration.

The supplier is led by founder and CEO Brais Pena Sanchez. Pena Sanchez was part of Stake’s founding team and previously served as chief strategy officer of Easygo, the company behind Stake and streaming platform Kick. Juice is headquartered in Melbourne, Australia.

Pena Sanchez said the studios’ track records give the supplier a commercial foundation beyond that of a typical startup.

“For years, the only place you could play these games was Stake. From today, any operator can carry them,” Pena Sanchez said. “So we’re not starting from zero—these studios have taken more than $12 billion in turnover as exclusives for one of the most demanding operators in the world, on technology that already runs at scale.”

In a statement on LinkedIn, Juice said its ambition is to become “one of the biggest game providers in the world.”

Roobet Becomes First External Operator

Juice’s first operator partner outside of Stake is crypto-focused gambling brand Roobet.

“Being the first operator to carry the full Juice catalog was an easy decision,” Roobet CEO Matt Duea said. “Players know these games. Titles like Drac’s Stacks and Bank Basher have a following few studios can match.”

Juice plans to maintain an aggressive release schedule, outputting one new slot and two house games each week. The supplier also intends to add Mystery Boxes and financial-style games alongside its core casino portfolio.

“Operators get all of that through a single partner, and we’ll keep adding games, studios, and new verticals as we continue to build,” Pena Sanchez said.

Juice is launching initially in international offshore jurisdictions but said it is actively pursuing licensing in regulated gambling markets.

David Bartram is a reporter at Casino.org covering the B2B corner of the global iGaming industry.

He has worked in iGaming for more than a decade, writing for EGR and Asia Gaming Brief among others. He was previously a journalist and editor in London, Beijing, Brussels and Hong Kong, for publications including the South China Morning Post, the Guardian and Private Eye.

Outside of journalism, David spent several years as an professional online poker player and sports bettor. He lives in Spain and is a lifelong fan of Brighton & Hove Albion.

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