Primm Weeks Away from Reopening Casino as Terrible’s Transition Nears Completion

The long‑anticipated handoff of Primm, Nev.’s casino and retail operations from Affinity Gaming to Terrible’s is nearly finished, with all work now focused on reopening Primm Valley Resort & Casino — the last gaming property to operate in the California border town since Buffalo Bill’s closed in July 2025.

The Primm Valley Resort & Casino, the sole casino currently operating in the tiny border town of Primm, Nev., opened in 1990 as the Primadonna Resort & Casino. (Image: Shutterstock)

Cory Clemetson, president of Primm South Real Estate Company and grandson of town founder Ernie Primm, told KSNV-TV/Las Vegas that the partnership between Terrible’s and his family has already stabilized the community. More than 300 jobs were preserved during the transition, he said, and the renewed investment has sparked “a new sense of optimism” among workers who have watched the town’s fortunes rise and fall over the past three decades.

Clemetson told KSNV that employees have been cleaning and repairing Primm Valley “around the clock,” tackling everything from slot machine wipe‑downs to kitchen prep and clearing debris that had accumulated for 30 years. Despite the casino’s temporary closure, staff remain on the payroll.

The Primm family has not assisted in the operation of the town’s casinos, hotels, or gas stations since the mid‑1990s.

“There’s a lot of enthusiasm inside,” Clemetson said. “People are willing to do anything to help, and they want to get open as soon as possible.”

No Reopening Date

Terrible’s has not announced a firm reopening date for Primm Valley Resort & Casino, but the company says the return is expected within weeks.

The Terrible’s rebrand is already complete at Primm’s smaller properties, including the Lotto Store, Flying J, and Primm Center, which never closed.

Clemetson said the new partnership is also bringing long‑needed modernization. He credited Terrible’s executives Tim and Troy Herbst for bringing “innovative, outside‑the‑box thinking” to a community that has struggled to maintain relevance as Las Vegas expanded northward and the rise tribal California casinos (especially Pechanga in Temecula, Morongo in Cabazon, and San Manuel/Yaamava in Highland) eliminated SoCal gamblers’ desire to drive to the Nevada border.

Clemetson believes Primm can once again serve as an affordable getaway for Southern Nevada families, and he points to long‑range regional planning — including the proposed second Southern Nevada airport targeted for 2037 — as a potential catalyst for future growth.

“Primm will modernize,” he said. “It will be very different.”

Corey Levitan joined Casino.org in 2022 after a long career covering Las Vegas. He currently covers entertainment, dining and gaming news in Las Vegas.

Corey spent six years covering the Vegas Strip for the Las Vegas Review-Journal, where he also wrote the most popular humor column in the city’s history. (For “Fear and Loafing,” he tried out 176 Vegas jobs, including poker player, blackjack dealer and Follie Bergere dancer.)

Corey has won more than 100 local, state and national awards for his journalism, which has also appeared in Rolling Stone, New York Magazine and the New York Post.

Corey is a New York native whose hobbies include playing guitar, trying to be a better husband, and arguing with strangers on Facebook.

Contact Corey at corey@casino.org.

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