Ponce Plaza Casino in Puerto Rico Taps IGT to Provide Sports Betting Tech
Posted on: November 10, 2023, 07:30h.
Last updated on: November 10, 2023, 10:54h.
In a strategic move to elevate its gaming offerings and compete with BetMGM and others in Puerto Rico, Ponce Plaza Hotel & Casino has entered into another multiyear agreement with International Game Technology (IGT). IGT said in a press release Thursday that the casino will integrate IGT’s PlaySports technology into its sports betting operations, aptly named PlayBets by Ponce Plaza.
Operational since 2008, Ponce Plaza Casino has been a consistent player in the Puerto Rican casino scene. With the addition of a sportsbook, it aims to cater to the growing demand for sports betting services.
The partnership with IGT signifies a significant step in expanding the casino’s technological capabilities and providing patrons with an enhanced gaming experience. It also helps IGT further develop its presence in the U.S. territory, having already been the casino’s gaming technology provider for years.
Shaping Puerto Rican Sports Betting
While the financial details of the deal weren’t disclosed in the press release, both parties expressed enthusiasm about the collaboration and the positive impact it is expected to have on the Puerto Rican gaming landscape.
Ponce Plaza’s decision to integrate sports betting operations reflects a broader trend in the industry, with an increasing number of casinos recognizing the demand for diversified gaming experiences. The addition of a sportsbook aligns with the casino’s commitment to staying relevant and catering to the evolving preferences of its patrons.
IGT’s PlaySports technology has become a stalwart in the sports betting industry, offering a comprehensive platform for operators. Its technology encompasses a range of features, including seamless user interfaces and real-time data feeds to provide users with an immersive and efficient betting experience.
The company, which already enjoys a global footprint, also expanded earlier this year in Nevada. It connected with Betfred for the use of PlaySports at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas.
Ponce Plaza Gets a Makeover
Ponce Plaza Casino is owned by global hospitality group Travel + Leisure Co.
Celebrating its 15th anniversary this year, the Ponce Plaza underwent a $12-million renovation to enhance its facilities. The extensive renovation encompassed the transformation of the lobby and the refurbishment of 69 guest rooms. Notably, the Lola Eclectic Cuisine restaurant and the 16,500-square-foot casino were also part of the revamped areas.
The casino expansion introduced an array of new services and entertainment options to patrons. Among the notable additions was the revival of the Viva Casino Bar, and now, the introduction of sports betting. In a strategic move to attract a younger demographic, the casino also incorporated a new bar, a dynamic dance floor, and an upgraded stage for live performances.
The ambitious renovation project is anticipated to contribute significantly to the local economy. Ponce Plaza previously indicated that it would create 200 new direct job opportunities, marking a substantial increase from the 30-person workforce.
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