Legal

Live! Casino Sues Supplier Over Louis Vuitton Counterfeit Bag Lawsuit

Posted on: July 30, 2026, 09:31h.

Last updated on: July 30, 2026, 09:31h.

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Philip Conneller In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation...
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Key Points

Live! Casino claims longtime supplier Power Promotions was responsible for ensuring promotional giveaway bags complied with intellectual property laws
The casino alleges Power Promotions' owner relied on an overseas manufacturer rather than legal counsel to review the bag design
Power Promotions, which says it serves more than 300 US casinos, has yet to respond after being named in the third-party complaint

Live! Casino & Hotel Maryland is suing the Las Vegas promotional products company it says supplied the allegedly counterfeit Louis Vuitton-style handbags at the center of a trademark squabble with the luxury fashion house.

Live! Casino Maryland, Louis Vuitton lawsuit, Power Promotions, counterfeit handbags, trademark lawsuit, Cordish Companies — Spot the difference: Live! Casino’s “Art of Luxury” bags, left, and Louis Vuitton’s iconic monogram pattern, right. Faced with a trademark infringement lawsuit, the casino is suing its supplier, which it says did not properly vet the merchandise. (Image: Court filing, U.S. District Court for the District of Maryland)

The third-party complaint, filed Tuesday (July 28) in federal court in Maryland, seeks to shift liability from casino operator PPE Casino Resorts Maryland and parent company The Cordish Companies to Power Promotions LLC, a Nevada-based company that markets promotional gifts and incentives to casinos nationwide.

Handbags at Dawn

Louis Vuitton sued Live! Casino in June, alleging it distributed counterfeit handbags and other accessories as part of an April promotion called “The Art of Luxury.” The fashion house claimed the giveaway infringed its trademarks and diluted its brand.

It alleges the promotional bags copied its signature monogram canvas, including its stylized flower motifs, while replacing the iconic “LV” initials with the word “Live!”—a design the company describes as “particularly brazen.”

Now, Live! Casino argues it relied on Power Promotions to ensure the products complied with intellectual property laws before offering them to customers.

According to the filing, Power Promotions specializes in promotional products for the casino industry and had a longstanding relationship with Live! Casino, supplying custom giveaways for customer promotions.

The casino alleges it was understood within that relationship that Power Promotions was responsible for vetting products to ensure they complied with applicable laws and that any branded merchandise it offered was properly authorized.

The lawsuit says Live! Casino paid $167,162 for the “Lux Monogram” bags after Power Promotions pitched the products for a first-quarter 2026 promotion. The bags were later distributed to some casino patrons during the April giveaway.

Cease and Desist

After Louis Vuitton sent a cease-and-desist letter in April, the casino says it contacted Power Promotions and asserted that the company had been responsible for ensuring the bag design did not infringe third-party intellectual property rights.

According to the complaint, Power Promotions principal Dean Katris told the casino he had not retained legal counsel to review the design and instead relied on the overseas manufacturer to determine whether it complied with intellectual property laws.

Live! Casino also alleges Power Promotions later refused demands to defend and indemnify the casino against Louis Vuitton’s claims.

The casino is seeking indemnification, contribution, damages for alleged breaches of contract and warranty, and reimbursement of any damages, attorneys’ fees, or costs it may ultimately incur if the Louis Vuitton lawsuit is successful.

Power Promotions describes itself on its website as a supplier of marketing and promotional gifts to more than 300 casinos across the United States, specializing in customized VIP promotions and casino loyalty campaigns.

Power Promotions has not yet filed a response in court. Casino.org has reached out to the company for comment but had not heard back at the time of publication.

In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation.

Philip was the original features editor for poker’s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites.

His news stories for Casino.org/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others.

Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John’s piano on two separate occasions on both sides of the Atlantic.

He became a writer because he is a lousy pianist.

Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC.

Contact Philip at philip.conneller@casino.org.