EXCLUSIVE: Meet the Creative Genius Behind Las Vegas’ Second Most Famous Sign

Posted on: March 24, 2025, 12:28h. 

Last updated on: March 24, 2025, 02:35h.

Corey Levitan Read More
Expertise: Commercial Gaming, Entertainment, Expert Insight, Las Vegas, Restaurants, Las Vegas Myths.
  • The electronic sign outside the Little Darlings strip club has become a Las Vegas landmark
  • The sign, which is viewable from I-15, is known for its consistently funny messages

Las Vegas makes a big deal about its signs. There’s that famous one tourists stand in line for 45 minutes just to pose for a photo in front of, and the hundreds more on display at the Neon Museum. But one sign has delivered more joy to Las Vegas than all the others because of its consistent hilarity. It’s the one towering above the Little Darlings gentleman’s club.

The roadside digital sign advertising the Little Darlings strip club at 1514 Western Ave. is the most consistently hilarious sign Las Vegas has ever had. (Image: X/@vegasisfun)

During the COVID-19 lockdown, the Little Darlings sign read: “Nude Hand Sanitizer Wrestling.” When TikTok was briefly banned, it read: “Now auditioning TikTok Influencers.” Currently, it reads, “DOGE made us cut the 3 ugly ones.”

Pacifici says this is probably his favorite creation. (Image: Instagram/@gkandaras)

Recently, Las Vegas radio personality Shawn Tempesta called Little Darlings’ digital marquee “up there with the Las Vegas sign as (the town’s) Mount Rushmore.”

“Who is the person who makes the signs at Little Darlings?” he asked.

He is Marc Pacifici, a 45-year-old graphic designer originally from LA. He’s been programming the sign for 20 years — in addition to his more mundane marketing duties for Déjà vu Services, Little Darlings’ parent company — and this is the first interview he’s ever granted about his work.

“To be honest with you, I actually enjoy all the rumors of ‘Who’s the guy behind the sign?’” Pacifici told Casino.org. “The new one is that it’s done by Chat GPT.”

Marc Pacifici. (Image: Facebook)

Most of the sign ideas come to Pacifici while scrolling social media to read about current events.

“The world is kind of a crazy place and all I can think to do is just kind of laugh at it, to take all the serious stuff and just poke fun,” he said.

Birth Sign

Around 2005, when Little Darlings was 10 years old, it decided to stage a regular amateur night. Pacifici noticed that the bigger girls got the crowd hollering and screaming the loudest.

At that point, I just kind of asked, ‘Why do we take everything so seriously?’” he said. “So our events started getting more playful and fun. And I kind of wanted to put that on the sign as well.”

Image: Facebook/Steven Roberts

According to Pacifici, the sign ideas — which persist for about 30 seconds each before switching to a different graphic — are about 60% his.

“I don’t want to take credit for everything,” he said. “A lot of times, someone will shoot me an idea and I’ll just rewrite it.”

Pacifici has to run every graphic he creates by his supervisor before posting it. And occasionally, it will be controversial enough for that supervisor to forward it to the company’s attorney.

The Amber Heard sign was a good example. After the actress penned a 2018 Washington Post op-ed claiming she was a “public figure representing domestic abuse,” her ex-husband, Johnny Depp, successfully sued for defamation and was awarded $10 million.

Image: X/@jeidrich

To avoid a lawsuit, Déjà Vu’s attorney advised against mentioning Heard’s name on the sign. So Pacifici got creative.

“AMBER!” it read. “We HEARD that you need to earn $10,000,000! Audition today!”

Strangely, the graphic that brought the sign the most heat was the one shown in this story’s lead photograph.

“The vegan community got upset about that one, there was a whole thing,” said Pacifici, who is a vegan himself. “They objected to the sign implying that Impossible Burgers were not real food.”

Leaving Motorists in Stiches?

Image: X/LasVegasLocally

Has the sign ever inflicted any actual physical damage? It’s certainly possible, if not likely, but difficult to prove.

Built to be viewed from Interstate 15, the Daktronics display is capable of showing motion graphics, but it’s against the law for Little Darlings to do that because it might distract drivers.

Nevertheless, laughing hysterically is also a distraction, as is attempting to photograph a road sign to post on social media while driving. And at least half of the photos we found online were framed on the bottom by the I-15’s concrete barrier.

So, whenever an accident occurs between the Charleston Boulevard and Sahara Avenue exits, it begs the question …

“I hope not!” Pacific says. “I haven’t heard of anybody getting hurt from the sign. Hmm, maybe I should post something telling people to pull into our parking lot and take a picture instead.

“And then come into the club!”