DraftKings Debuts New Responsible‑Gaming Tools and Ads

DraftKings has added a new set of responsible‑gaming features that expand the tools available to customers and increase the sports-betting company’s outreach around safer play. The updates include new product features, responsible-engagement ads, and educational programs tied to major sports events.

The new ad campaign, which began streaming online Sept. 10, stars comic Kevin Hart and singer Nick Jonas continuing the cross-country road trip they started in DraftKings’ “Take Your Game Anywhere” campaign last month.

In the video below, Hart counts the miles on the car’s odometer and compares it to how he tracks his betting limits in My Budget Builder, a tool on the DraftKings app that allows users to set how much they want to bet.

Sweeps-staked and Gamalyzed

DraftKings is also launching a PGA Tour sweepstakes that requires customers to interact with responsible‑gaming features in order to enter. Eligible customers who use My Budget Builder or My Stat Sheet (an app tool that shows users their recent activity so they can see patterns) between Sept. 16-29 will be automatically entered for a chance to win an all-expenses-paid trip to The Players Championship.

Another component is the introduction of Gamalyze American Football, a football-themed game in which users play a few quick decision-making rounds, and the tool provides personalized feedback on whether their habits appear risky. (DraftKings debuted a casino version of the same tool in January 2026 and a soccer version during the 2026 World Cup in June and July.)

The football version will appear in digital promotions and at in‑person events throughout September, including activations at Wrigley Field, Gillette Stadium, and Arrowhead Stadium.

Cool Your Roll

DraftKings is also adding customizable “cool‑off” periods to its array of self-management tools. Customers can now use these to temporarily block access to wagering from three days to 364 days.

DraftKings says the new measures are intended to expand customer choice and increase the visibility of tools that already exist within the platform.

Responsible‑gaming tools also serve a compliance function, helping operators meet state requirements and document safeguards that reduce regulatory and legal risk.

For more information about DraftKings’ responsible engagement budget controls, tools, and resources, visit https://rg.draftkings.com/.