Caesars Atlantic City Opening All-New Beach Club This Summer
Posted on: May 7, 2026, 09:45h.
Last updated on: May 7, 2026, 09:58h.
- Caesars Atlantic City will open the Caesars Beach Club this summer
- This oceanside beach club will be for R&R in the day and vibrant nightlife once the sun sets
- Caesars is seeking to regain market share in the Atlantic City casino industry
Caesars Entertainment has pulled back the curtain on its newest Atlantic City venture: a premier beach club which aims to redefine the Boardwalk.
As Casino.org reported in February, Caesars Atlantic City successfully amended its beach lease with the Atlantic City Council to expand the use of Lot 25 to include a permanent beach bar structure. This week, Caesars Atlantic City said its Caesars Beach Club will open this summer, aiming to bring “a new level of sophistication to the beach.”
We set out to create an oceanside destination that feels unlike anything Atlantic City has seen,” said Jacob Witmer, senior vice president and general manager, Caesars Atlantic City. “We wanted it to feel like an effortless escape, where curated music, delicious food and drink, and thoughtful service come together in a stunning setting. Whether you’re stretched out on a chaise or gathering with friends in a cabana, it’s the kind of place that makes you wish summer would never end.”
During the day, Witmer says the Caesars Beach Club will be a “serene” setting for relaxation. The facility will then transition to “vibrant nighttime energy” as the sun sets.
AC Investments Continue
The Caesars Beach Club is the latest in many millions of dollars in capital investments made by the nine casino resorts in Atlantic City. With downstate casinos coming to New York City in the coming years, Atlantic City’s casino industry continues to brace for the new competition.
Atlantic City certainly has defenses against the forthcoming Hard Rock Metropolitan Park, Resorts World New York City, and Bally’s Bronx.
Along with providing value for fine dining and resort hospitality compared with other major markets such as Las Vegas, Atlantic City has its beach. Following a $38.2 million sand restoration, the beach on the northern end of the Atlantic City Boardwalk is in its best condition in years.
Caesars joins Hard Rock and Resorts in betting on oceanside investments. The Beach Bar at Hard Rock and Resorts’ LandShark Bar & Grill are expected to benefit from the restoration project. Slightly south, the Bally’s Beach Bar and Bungalow Beach Bar are additional beachfront watering holes.
The nine casinos have collectively invested $1.2 billion over the past five years into their resorts. Much of the allocations went to room makeovers and casino floor upgrades.
Caesars Atlantic City
Caesars Atlantic City held just a 7% market share of the in-person casino industry last year. The property generated gross gaming revenue of $203.8 million, which ranked sixth among the nine casinos.
A decade ago, in 2016, Caesars Atlantic City held a more than 13% share of the Atlantic City brick-mortar-casino industry. That was, of course, before the introductions of Hard Rock and Ocean, which have become the second and third highest grossing casinos in town behind Borgata, the longtime market leader.
Last Comments ( 4 )
Tim, daily Housekeeping is part of the union contract so there is no way around that. The players clubs reopening brings them back to their starting point. And the beach club, let’s see how well that does. They lost the Bally’s Beach Bar how long ago and no are just getting to build one? CET has alienated a lot of players. The summer will be busy but let’s see how thr year ends.
Caesars? Are they still in Atlantic city? For many years prior to the pandemic, I stayed and played at Caesars properties in Las Vegas, Lake Tahoe (during ski season), and Atlantic City at least 90% of the time. I received comped trips to Atlantic City through a well-known local charter travel company, and visited every other month on average. After the pandemic they didn't know who I was. "We don't see any gaming activity on your account, so you're not entitled to anything." Hey Caesars, are you aware that the entire country was shut down for the better part of a year, and NO ONE was able to visit any of your properties? Didn't matter to them. I received an unsolicited offer from MGMAir to stay at the Borgata, and that's where I do all of my staying (a about half of my playing) since the end of the pandemic. I haven't haven't visited, or even ventured to that end of the Boardwalk in years. I take the Jitney to Resorts and stroll northward, stopping at the Hard Rock and ending at Ocean - where I now also spend a fair amount of time staying and playing. If Ocean ever starts doing charter flights, that'll be my new home. While at Borgata I'll usually walk over to Harrah's. What used to be a bustling property now routinely has more employees than players on the casino floor every time I stop by. Caesars, it's far too little, and far too late - you squandered away the AC market and new leaders have emerged.
Caesars must have hired someone with an MBA recently as they are doing things that were obvious that should have been done years ago. For example some daily housekeeping at Caesars. The beach bar is another obvious thing. Opening players lounges with hot food is another good move. We'll done by the new college student with the MBA to try and make Caesars more competitive in Atlantic City.
Too little too late for CET. Bringing back the Diamond lounge hot food after being told to “stop at McDonald’s on the way home” by Tom Reeg is a failed attempt. Hard Rock and Ocean took in a lot of that play that left. Those that will go back are high segment players who love locally and go multiple times a week and play small. CET needs to cut one property loose. They bring home less than Borgata port and barely more than Hard Rock and Ocean. Local management is no better. You have unqualified mid level managers and a staff who doesn’t realize they work in the hospitality industry. Respectfully, Don