Bally’s Board Forms Committee to Mull Standard General Takeover Offer

Bally’s (NYSE:BALY) said it has formed a special committee to evaluate the recent takeover offer made by hedge fund Standard General, the casino operator’s largest shareholder.

Bally's
Standard General and founder Soo Kim wants to acquire Bally’s. The gaming company said its board formed a committee to evaluate the bid. (Image: Meet AC/Casino.org)

Standard General is controlled by Soo Kim, a member of Bally’s board. Last week, the investment firm filed an acquisition bid valuing the gaming company at $38 a share, or just over $2 billion. In a Form 13/D filing with the Securities and Exchange Commission (SEC), Standard General says it will not pursue the deal unless it’s approved by a special committee.

There can be no assurance that any definitive offer will be made or accepted, that any agreement will be executed, or that any transaction will be consummated,” said Bally’s in a statement announcing the formation of the committee.

The group mulling the proposals is comprised of “independent and disinterested directors,” implying Kim isn’t on the committee.

Other Interesting Tidbits in Bally’s Takeover Situation

While Bally’s stock rallied in the wake of the Standard General acquisition proposal, it hasn’t reached the $38 a share offer price.

Some analysts believe the hedge fund’s offer is more of a starting point than a final bid, and that’s possible the price tag moves higher. It’s also been noted that Gamesys investors may not be thrilled by the current terms of the Standard General offer.

When Bally’s acquired the UK-based online gaming company last year, some Gamesys investors opted to accept equity in the buyer when the stock was trading north of $50. That could be a sign they won’t be in favor of an acquisition proposal that values Bally’s at a price that’s significantly below their stakes.

Lee Fenton is Bally’s chief executive officer. He previously held that job at Gamesys. Like Standard General’s Kim, Fenton is also a Bally’s director.

The $38 per share offer is also well below the almost $58 consensus price target on the stock, and about half the 52-week high.

Could Another Offer Emerge?

It remains to be seen if Kim ups the Standard General offer. Likewise, it’s not immediately clear if another suitor will emerge for Bally’s.

The board of directors did, however, say it will evaluate “any potential strategic alternatives to the proposal.” With a market capitalization of $1.86 billion, Bally’s is easily digestible for any number of potential suitors, and if an offer is credible, the board would be compelled to consider it.

Bally’s operates 14 casinos in 10 states and owns the real estate of most of those venues, potentially making it more attractive to outside buyers. The company also owns a deep portfolio of digital gaming, sports wagering, fantasy sports, and technology assets that could be alluring to buyers seeking vertical integration and bolster their profiles in the internet gaming space.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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