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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

854 stories by Mark Keast

Ontario Clears Key Hurdle in Push to Build Niagara’s ‘Las Vegas North’
August 14, 2026

Ontario Clears Key Hurdle in Push to Build Niagara’s ‘Las Vegas North’

Ontario’s vision for a “Las Vegas North” moved significantly closer to reality after casino operator MGE (MGE Niagara Entertainment Inc) agreed to end its exclusive gaming rights in the Niagara region. Casino Niagara. An agreement...

Written by Mark Keast
Fanatics Sportsbook & Casino Secures Ontario Registration Ahead of Canada Launch
August 12, 2026

Fanatics Sportsbook & Casino Secures Ontario Registration Ahead of Canada Launch

Fanatics is set to launch in Ontario after securing an iGaming operator license from the Alcohol and Gaming Commission of Ontario (AGCO). The approval paves the way for the digital sports platform to enter Canada's...

Written by Mark Keast
PENN Entertainment Bets $20M on Alberta as Canada Drives Digital Profitability Push
August 11, 2026

PENN Entertainment Bets $20M on Alberta as Canada Drives Digital Profitability Push

Penn Entertainment Inc. Chief Executive Officer and President Jay Snowden said the company has invested $20 million in Alberta, looking to build on its success in Ontario and move its digital business toward profitability. Calgary...

Written by Mark Keast
VEGAS SPORTS REPORT: Raiders Bench Cousins, Crosby After Practice Fight
August 8, 2026

VEGAS SPORTS REPORT: Raiders Bench Cousins, Crosby After Practice Fight

Las Vegas Raiders quarterback Kirk Cousins and defensive end Maxx Crosby were held out of Saturday's (Aug. 8) practice following a fight between the two team leaders during Friday's session. Fernando Mendoza of the Las...

Written by Mark Keast
Novig Sues New York as Sports Prediction Market Launches Nationwide
August 8, 2026

Novig Sues New York as Sports Prediction Market Launches Nationwide

The same day it launched its sports-focused prediction market nationwide (Aug. 4), Novig filed a lawsuit in federal court seeking to temporarily block New York from enforcing its sports betting laws against the company. Bruno...

Written by Mark Keast
Ontario Regulator Fines Betty Gaming CA$120K for Underage Access Failures
August 7, 2026

Ontario Regulator Fines Betty Gaming CA$120K for Underage Access Failures

The Alcohol and Gaming Commission of Ontario (AGCO) has fined Betty Gaming Ltd. CA$120,000 following age-verification failures on its platform. The systemic lapse allowed underage individuals to set up accounts, deposit funds, and place bets...

Written by Mark Keast
Optimove Study: World Cup 2026 Drove Betting Growth, Surge in First-Time Depositors
August 6, 2026

Optimove Study: World Cup 2026 Drove Betting Growth, Surge in First-Time Depositors

The FIFA World Cup drove substantial growth in active sports bettors and first-time depositors across the Americas and Europe, according to a new report from Optimove Insights. Rodri of Spain lifts the FIFA World Cup...

Written by Mark Keast
Novig Debuts Sports Prediction Market Featuring 21+ Age Limit
August 6, 2026

Novig Debuts Sports Prediction Market Featuring 21+ Age Limit

Novig has officially entered the prediction market space, launching its sports-focused platform nationwide on Tuesday (Aug 4). Carson Beck of the Arizona Cardinals during a team practice on July 26, 2026. Beck will start at...

Written by Mark Keast
BetMGM Launches Marriott Bonvoy Loyalty Integration in Alberta
August 6, 2026

BetMGM Launches Marriott Bonvoy Loyalty Integration in Alberta

BetMGM and Marriott Bonvoy have expanded their rewards partnership into Alberta, allowing local players to link accounts and exchange gaming points for hotel loyalty rewards. An image of the Alberta and Canada flags. Alberta's regulated...

Written by Mark Keast
Betsson Re-Enters Ontario iGaming Market via $74M Rhino Entertainment Deal
August 5, 2026

Betsson Re-Enters Ontario iGaming Market via $74M Rhino Entertainment Deal

Betsson has re-established a direct consumer presence in Ontario after completing its acquisition of Rhino Entertainment Group’s Canadian B2C operations, led by the Casino Days platform. Pontus Lindwall, CEO of Betsson AB, has announced that...

Written by Mark Keast