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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

815 stories by Mark Keast

Soft2Bet Eyes Alberta Expansion as Canada’s Next iGaming Market Nears Launch
March 16, 2026

Soft2Bet Eyes Alberta Expansion as Canada’s Next iGaming Market Nears Launch

Soft2Bet intends to expand its Canadian footprint Operators like DraftKings, BetMGM, and theScore have already announced a move into Alberta Alberta's regulated igaming market is expected to go live this spring or summer Another operator...

Written by Mark Keast
Trader: We’re Expecting Record Engagement for March Madness
March 16, 2026

Trader: We’re Expecting Record Engagement for March Madness

Fields set for start of March Madness single-elimination NCAA Division I basketball tournament this week First Four play-in games start tomorrow Sportsbooks predicting record engagement this time out It’s been a long winter, a long wait,...

Written by Mark Keast
AGA Estimates Americans Will Bet $3.3 Billion on March Madness
March 14, 2026

AGA Estimates Americans Will Bet $3.3 Billion on March Madness

68-team fields on both the NCAA Division 1 men's and women's basketball sides start play next week Selection Sunday scheduled for tomorrow American Gaming Association projects big increase in betting on licensed platforms The American Gaming...

Written by Mark Keast
DraftKings’ Johnny Avello: Betting Might Make People Care About the Oscars Again
March 13, 2026

DraftKings’ Johnny Avello: Betting Might Make People Care About the Oscars Again

One Battle After Another betting favourite for Best Picture at DraftKings Michael B. Jordan and Timothée Chalamet duelling it out for Best Actor Jessie Buckley looks to be a betting lock for Best Actress Television...

Written by Mark Keast
Betsson Buys Rhino Entertainment’s Canadian Assets in USD $74 Million Deal
March 13, 2026

Betsson Buys Rhino Entertainment’s Canadian Assets in USD $74 Million Deal

Betsson buys Rhino Entertainment's Canadian B2C business as well as B2B technology assets USD $58.8 million paid on closing, balance paid over six months after that Rhino Entertainment Group launched in 2020, with several Canadian brands like Casino Days...

Written by Mark Keast
Optimove Releases Study to Help Drive March Madness ROI for Sportsbooks
March 13, 2026

Optimove Releases Study to Help Drive March Madness ROI for Sportsbooks

March Madness NCAA men's and women's basketball finals get going next week Optimove releases study shedding light on bettor patterns for tournament Study analyzed 34.5 million bets during 2025 tournament Optimove, the CRM and player...

Written by Mark Keast
Loto-Québec Reports Uptick in Revenue for Q3
March 12, 2026

Loto-Québec Reports Uptick in Revenue for Q3

Loto-Québec reports latest financial numbers with provincial election set for October Q3 highlight was the opening of a new gaming hall in Saguenay Crown corporation reports uptick in revenue for Q3 Loto-Québec has released its...

Written by Mark Keast
Great Canadian Entertainment Sells Off Eighth B.C. Casino to First Nation
March 11, 2026

Great Canadian Entertainment Sells Off Eighth B.C. Casino to First Nation

Media reporting says company has been raising money to pay down debt Elements Casino in Surrey sold to economic development arm of Semiahmoo First Nation Great Canadian Entertainment operates casino properties across Canada Great Canadian...

Written by Mark Keast
Digital Gaming Dominates As OLG Releases 2024–25 Annual Report
March 11, 2026

Digital Gaming Dominates As OLG Releases 2024–25 Annual Report

Record revenues for digital gaming division, including iLottery, iCasino and iSports Digital gaming does well amid competitive environment in Ontario OLG launched new Proline+ sportsbook platform with Kambi in January Digital gaming was the dominant...

Written by Mark Keast
Las Vegas Raiders: Ravens Back Out of Maxx Crosby Deal
March 10, 2026

Las Vegas Raiders: Ravens Back Out of Maxx Crosby Deal

ESPN reports that Crosby failed a medical According to media reports, the Cowboys are back in the picture for Crosby At BetMGM, since the trade, 15.1% of money (most) was on the Ravens to win...

Written by Mark Keast