Super Bowl Ads: How Much Do Big Brands Need To Sell To Break Even?

It’s no secret that Super Bowl commercials are eye-wateringly expensive. From a four-bedroom house to a diamond-encrusted Rolex, there are tons of things you could buy for just one second of Super Bowl ad time.

And with this year’s commercial costs reaching up to as much $5.6 million for a 30-second time slot, wanted to take a look at how many products a company would need to sell at average retail price in order to match the huge amounts they’re shelling out for the ad space.

We compiled the stats from 10 big brands that have purchased ad slots at the 2020 Super Bowl, and this is what we found…

That’s a whole lot of stock to sell.

Let us give you some perspective on what that looks like…

1. Snickers
Super Bowl Ad Cost: $5,300,000

Well, snickers would need to sell 5,353,535 chocolate bars at average retail price to pay for a 30-second commercial at the Super Bowl.

Piled up, that’s nearly 330 miles long.

If you drove at 60mph, it would take you around 5hrs 30m to cover the distance of the Snickers road.

2. AB InBev
Super Bowl Ad Cost: $42,400,000

AB InBev would need to sell 36,239,316 bottles of Budweiser to pay for eight 30-second commercials.

If you were to put all the bottles in a line, it’d be 5,147 miles long.

That’s over twice the length of Route 66, wider than Australia, and nearly longer than Russia. Wow!

AB InBev ran 8 ads last year, which is how we calculated this figure. It will be running commercials for various products this year but we were interested in seeing what would happen if it just needed to make back its money in Budweisers alone.

3. Coca-Cola
Super Bowl Ad Cost: $10,600,000

Coca-Cola’s 60-second Super Bowl ad costs the same as 7,625,899 of its glass bottles sold at average retail price.

In a line, the bottles would cover 1,120 miles. That’s longer than the length of the UK, the length of France, and the length of Spain!

4. Pringles
Super Bowl Ad Cost: $5,300,000

Pringles would need to shift 3,557,047 big tubes to make up for their commercial cost.

Stacked up, the tubes would be over 100 miles longer than the distance from London to Aberdeen (545.5 miles).

5. Pop-Tarts
Super Bowl Ad Cost: $5,300,000

What about the tasty toaster snack everyone loves? 30 seconds of ad time equates to 2,663,317 Pop-Tarts.

That’d be as tall as 870 Empire State Buildings!

6. Porsche
Super Bowl Ad Cost: $10,600,000

Porsche wouldn’t need to sell quite as many of its products to cover the equivalent of its ad costs as some of the other brands on this list.

It could sell 68 of its Taycans, its first-ever electric car. When stacked up, the pile would be just slightly taller than the Statue of Liberty.

7. Sabra
Super Bowl Ad Cost: $5,300,000

We all love hummus here at but even we don’t think we could eat 1,687,898 pots of the stuff, which is what Sabra would need to sell at average retail price to make up the cost of its commercial this year.

Piled up, that’s nearly the length of 290 Burj Khalifas!

8. Toyota
Super Bowl Ad Cost: $10,600,000

A 60-second commercial is equivalent to 297 Toyota Highlanders.

Piled up, they’d almost be as tall the Shanghai Tower.

Toyota shouldn’t have too much issue making back its money though, since it sold 172,047 vehicles in December 2019 in the US alone.

9. Avocados From Mexico
Super Bowl Ad Cost: $5,300,000

It’s a good job the smashed avo phase hasn’t died down yet.

Avocados From Mexico would need to sell a whopping 884,808 bags of its product to pay for its ad this year.

That’s over 10 Mount Everests stacked up. It would take a long time to reach the summit at 8,848 m (29,029 ft), so imagine doing it 10 times!

10. Facebook
Super Bowl Ad Cost: $10,600,000

Facebook would need 407,692 users to sign up to make back its money.

That’s over double the number of people who attended Glastonbury Festival in 2019!

It’s also bigger than the population of New Orleans and Orlando.

Do you think the amount of money these big brands are coughing up for an ad is worth it? Tweet me @KeatonBrooke.