What Goes Into a Great Slot Game, According to Brian Christopher
Posted on: June 19, 2025, 04:37h.
Last updated on: June 21, 2025, 07:17h.
- Slot gaming celebrity talks the power of influencers at Canadian Gaming Summit
- Christopher’s media company generates 50 million monthly video views
There’s no bigger influencer in the gaming industry than Brian Christopher, who appeared today at the Canadian Gaming Summit (CGS) in Toronto to discuss the power of influencer partnerships, along with Oliver Bartlett, Vice President of Gaming, Product & Content, BetMGM.
50 Million Monthly Video Views
BC Ventures is Christopher’s casino gaming content company, boasting a following through brands such as BCSlots.com, BCBets, BCSpins, FlipTheSwitch.com, and BCSlots Cruises, with over 2 million subscribers and 50 million monthly video views.
BC Ventures reaches 8 million people monthly via social media channels, programming and events.
BetMGM Ambassador
It was at last year’s CGS that Christopher and BetMGM announced their partnership, with Christopher slotting in as Official Ambassador for the igaming operator.
Christopher is Canadian, so CGS has become an ideal opportunity to get back on native soil and talk about his latest endeavours. Last year he had a sit down with Canadian Gaming President and CEO Paul Burns on one of the CGS panels.
Following his panel discussion on Stage 2 at CGS, being held this week at the Metro Toronto Convention Centre, Christopher was off to Casino Rama in Orillia, Ont., to launch his new, branded slot machine.
14 Subscribers in the Beginning
Christopher said it was nine years ago that he posted his first slot video on his YouTube Channel, which he said had 14 subscribers at the beginning. Every week now he is hosting a gaming event somewhere, around the world, with a lot of in-person events, or live streams. His company now has a dozen employees.
What Makes a Good Slot Streamer?
According to Christopher, a good slot streamer comes down to one word: Authenticity.
You have to really have a good connection with the audience,” he said. “And that was something that I went for on Day 1. Many people online won’t show their own face. They’ll show the slot play, which is exciting. But what I’ve learned is that people don’t watch YouTube videos for the video. They’re watching for the person.”
It’s bringing the audience into his world, inviting the audience (50-50 male/female, hitting every age bracket) into his personal life, even, making it relatable. That’s the difference-maker.
Celebrity Life
For Christopher, celebrity life and the demands that come with that becomes more a reality when he steps inside a casino.
When I meet a fan, they literally treat me like I’m a humongous celebrity,” he said. “It’s the biggest thing in their life to meet me. They’re shaking. Some of them cry. They’ll like, throw gifts at me. But I’m the best kind of celebrity there is, because in public, I’m no one, right? I can walk down the street, I can have a normal life. Everything’s great. As soon as I step into a casino, it’s a totally different thing. So I love it. I think it’s great.”
A huge factor in being authentic with his audience is playing with his own money. That includes losing money. Christopher says it’s the biggest expense for his company, and his company isn’t allowed to write off gambling losses. Too many YouTubers go the other way, and play with fake money.
What Makes a Good Slot Game?
“It has to be real play. We’re supposed to be influencing people’s choices, and the reason that we are able to influence their choices is because we’re doing it in a natural situation,” Christopher said. “This is not an advertisement. This is not me saying these are the reasons you should play this game. It’s living it. It’s breathing it, and it’s 100% natural. You know, I’m not acting up there. This is me having fun and enjoying it.”
Most times, Christopher said he’s not playing a game from one of his sponsors. He just wants to play different games. His “favourites” list is always evolving, which his fans tap into.
What goes into a good slot game?
“I’m just like anybody else,” he said. “I get attracted by a big jackpot number at the top of the screen, or just the theme, if the theme speaks to me.
Million Dollar Question
People want the payoff, he said.
“There’s got to be a goal, something that they’re trying to achieve,” said Christopher. “And I think that’s why the triple pot games are everywhere now, and they’re exploding. People can see them growing, getting bigger, and they’re like, this is gonna be really good bonus. You know there’s going to be a payoff in the end.
There’s other games that just are relatable, whether it’s a theme or a movie or something that you’ve seen before, that’s going to make you go for it. I love feature heavy games. We call them shaky shakies. The industry calls them features. Something’s about to happen. You always want to see what the payoff is going to be. So something that keeps you interested, and keeps you playing.
“I tell my fans all the time, the moment that the fun goes away, so do I. I’m done. If I no longer get excited about my play, I have to go.”
Power of Influencing
According to Christopher, he helps his audience sort through the sea of options when they walk into a casino, and that’s what they appreciate.
“When you walk through a casino, you’re going see demos going off, and they always hit the jackpot, right?,” he said. “It’s not really believable. But that’s why people love watching our videos. Because they will watch my video, they’ll see me playing a game they’ve never seen before. And then when they go to the casino, next time, they’re going to see that game, they know how it plays. They know what the bonus looks like. So that’s really exciting, because otherwise, you go to a casino, there’s hundreds of games. But if they watched a video where I got a bonus, they want to give that game a shot.”
Last Comments ( 1 )
I played the first game named for him and I was not impressed and I tried watching his videos, but found something off putting. I will stick with Vegas Matt slot videos.