Super Group Stock Has Potential Upside of Nearly 51%, Says Analyst

• The once-hot stock has been in a funk this year
• Super Group could benefit from the World Cup
• Analyst says markets don’t fully comprehend the Africa opportunity set

Super Group (NYSE: SGHC) stock has the makings of a rebound candidate with the World Cup looming and as more investors gain clarity on the gaming company’s enviable positioning in Africa.

In a new report to clients, Citizens Equity Research analyst Jordan Bender reiterates a “market outperform” rating on Super Group with a price target of $16, implying upside of 50.9% from where the stock trades at this writing. One of last year’s hottest gaming stocks, Super Group, is off more than 11% year-to-date. Some of that decline is attributable to a bearish report issued last month by a short seller and some of the weakness stems from investors not fully appreciating the company’s Africa exposure.

The secret sauce of the Betway brand across Africa is the marketing partnerships it holds with global soccer leagues and the South African Premiership,” observes Bender. “The marketing campaigns, including signage and jersey patches, allow it to increase brand recognition across its eight markets, translating into ‘remarkably’ low cost per acquisition and paybacks well exceeding the global average.”

Super Group is one of the dominant operators in internet casinos and/or sports wagering in all of the nearly 10 African markets, including South Africa, in which it operates. The company is out of the US market, but it also operates in Canada and Europe.

World Cup Could Be Catalyst for Super Group Stock

Last year, Africa accounted for about $900 million, or 40%, of Super Group’s revenue, and with the World Cup right around the corner, Africa’s soccer devotion could be a catalyst for the stock.

“Parlays represent 67% of handle across Africa, compared to ~30% in the U.S., leading to impressive 18% gross gaming margins (24% for parlays), while ~90% of betting volume comes from soccer,” adds Bender. “The leadership team believes Africa is seeing secular tailwinds with a younger population on average and growing well beyond typical gaming markets.”

The analyst says Nigeria, which is Africa’s most populous nation and the continent’s fourth-largest economy, could be the region’s next spark for Super Group.

“Currently, it holds a high-single-digit market share position with essentially no marketing spend behind the business as it assesses the go-to-market strategy; that said, it will be in a position within the next month or two for the initial wave of investment. Final plans have not been set, yet we believe it will target the middle to upper end of the market,” notes Bender.

Super Group Can Leverage Crypto, Tech for Africa Success

Last November, Super Group launched the ZAR Supercoin (ZARSC), which is tethered to the South African rand. That cryptocurrency, coupled with the operator’s technological advantages, could set it up for more success in Africa.

“The crypto integration is already forcing the banks and payment companies to lower payment processing costs through more favorable rates,” concludes Bender. “Additionally, the company does not believe it needs mass adoption to move the needle given the size of the South African market.”