Primm Valley Casino Resort Sets Reopening Date

Primm Valley Casino announced it will reopen its doors at noon Wednesday (July 22), just six weeks after the property braced for permanent closure. The revival comes 17 days after Terrible’s Gaming officially took over operations and launched a round‑the‑clock effort to bring the long‑struggling border casino back to life.

Company representatives said the reopening will follow a brief ceremony at the hotel’s porte cochere, where members of Terrible’s leadership and Cory Clemetson, grandson of landowner Ernie Primm, will deliver remarks. Once the ribbon is cut, guests will regain access to 422 gaming machines, 250 hotel rooms, a William Hill sportsbook, a sports bar, and a 24/7 quick‑bites eatery.

Terrible’s executives said hundreds of employees from both Primm Valley and other Terrible’s properties have spent the past two weeks repairing, cleaning and reactivating the aging resort. The company stated that all previously earned rewards tiers will be honored.

The reopening is only the beginning of Terrible’s plans. Work is already underway on several new dining options, including a coffee bar, a 24‑hour casual café, and a steakhouse intended to give the remote outpost a more modern food lineup. Additional long‑term upgrades are expected to follow.

Primm Reaper Averted

The comeback is notable given how close Primm came to becoming Nevada’s next ghost town. Former operator Affinity Gaming announced on May 5 that Primm Valley Resort would permanently close July 4. It also, strangely, announced the permanent closure of Whiskey Pete’s (which it had already closed for good in 2024) and Buffalo Bill’s (which Affinity claimed was still still open for concerts though none were scheduled).

Closing the properties and putting Affinity’s 300 Primm employees out of work wasn’t enough, however. Affinity felt the need to insult the properties, too, calling them “obsolete” and a “cash drain” of $10 million to $15 million annually.

The shutdown would also have shuttered employee housing and even closed the California Lottery store just over the border.

Clemetson didn’t mince words about Affinity’s decision to walk away, calling the mass layoffs on July 4 “ill‑advised” and calling into question Affinity’s credibility.

Terribly Fortunate Reunion

Terrible’s intervention represents a full‑circle moment: the Herbst family previously operated the Primm properties under their Herbst Gaming banner from 2007 until it lose them in 2010 during a bankruptcy reorganization that led to the creation of Affinity Gaming.

The company now runs a statewide network of convenience stores, travel centers, taverns, and rural casinos, including properties in Pahrump, Indian Springs, Fernley, and Searchlight.

Herbst sees significant potential in Primm’s future, citing the planned Brightline West high‑speed rail line and the long‑discussed supplemental airport south of Las Vegas.