Is Tao Group Hospitality Bringing $425,000 Bottle Service to Las Vegas?

Posted on: April 2, 2025, 02:33h. 

Last updated on: April 2, 2025, 10:46h.

  • Tao Group sold a $425K bottle service package in Miami
  • Tao is among the largest nightclub operators on the Las Vegas Strip

Tao Group Hospitality, the high-end restaurant, nightclub, and live entertainment operator that’s heavily invested in Las Vegas, might soon bring an extravagant bottle service package to the Strip that costs more than the average home in the United States.

Tao Hospitality bottle service Las Vegas
Tao Hospitality Group’s bottle service menu at the Ultra Music Festival in Miami included a package for $425K. That’s more than the median home value in the United States. (Image: X)

According to the US Federal Reserve Bank, the median sale price of a home nationwide last year was $419,200. Last week, Tao Group offered up a bottle service package in Miami at the Ultra Music Festival, a three-day electronic music party at Bayfront Park, for more money than that component of the American Dream.

Tao Group provides hospitality services for the Ultra Music Festival. For 2025, Tao debuted a bottle service package reserved for only the festival’s wealthiest ravers.

The “F*** You Money” package cost $425K (before tax and gratuity, of course) and came with 200 bottles of Moët & Chandon Nectar Imperial Rosé Pharrell Williams Edition, 100 bottles of Dom Pérignon Brut Luminous, and 100 bottles of Dom Pérignon Rosé Luminous. X influencer Mike Majlak was the first to share the bottle menu.

Tao didn’t respond to inquiries about the number of “F*** You Money” packages that were sold during the three-day event that ended on Sunday. The annual EDM gathering was expected to draw more than 160K attendees and deliver a $1 billion economic impact for Miami.

An online search for the Pharrell Williams bubbly shows pricing around $55 a bottle. Dom Brut Luminous and Dom Pérignon Rosé Luminous are both around $350 a bottle. That brings the retail price for the “F*** You Money” package to around $81K.

Bougie Booze Service

Tao Group Hospitality, which Madison Square Garden Entertainment Group sold its 67% stake in to PokerStars co-founder Mark Scheinberg in April 2023 for $550 million, operates nine restaurants in Las Vegas, including Hakkasan at MGM Grand and Tao Asian Bistro at The Venetian resort. Tao additionally runs five high-end nightclubs on the Strip — Tao (Venetian), Hakkasan (MGM Grand), Omnia (Caesars Palace), Marquee (The Cosmopolitan), and Jewel (Aria).

For many Las Vegas revelers, bottle service at a nightclub is a critical component of a true Strip experience. And those 20-, 30-, and 40-somethings often don’t care about the liquor’s exorbitant markup.

Though a $425K bottle service package hasn’t yet arrived in Las Vegas, Tao’s nightclubs are infamous for excessive markups on booze. At Marquee, a 750ml bottle of Grey Goose is $825. At Total Wine in Las Vegas down the Strip, the same bottle absent of a scantily-clad waitress and mixers, is $23.99.

For the privilege of paying $825 for a bottle of Goose, general admission tickets for DJ Vice this Friday at Marquee start at $30 for guys and $20 for ladies.

Wynn Super Bowl Rates

Last February, when the Super Bowl came to Las Vegas for the first time, Wynn Resorts jacked up its rates for its exclusive Wynn Field Club. Front-row booths in the posh area behind the north endzone went for $700K to more than $1 million.

The field-level VIP tables include seating for 12, an expedited stadium entrance, pre- and post-game activations including a DJ, four private bars, and private restrooms. The Wynn Field Club also offers bottle service, with that Grey Goose bottle running $795.