Hard Rock Bet Now Linked to Unity Rewards Program

Posted on: January 23, 2025, 05:13h. 

Last updated on: January 24, 2025, 09:22h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

Hard Rock Bet, the online sports betting platform of the casino operator of the same name, is now linked to the rewards program of gaming company Unity.

Hard Rock Bristol casino Virginia
Hard Rock Hotel & Casino Bristol in Virginia. The operator linked Hard Rock Bet to its Unity rewards program. (Image: Instagram)

Hard Rock Bet, Seminole Gaming’s iGaming and online sports betting offering, will keep its dedicated loyalty plan, but the integration with Unity is notable for points mavens because it gives clients two avenues through which to accumulate points and tier credits.

With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member,” according to a statement issued by the gaming company.

Hard Rock International is the gaming arm of the Seminole Tribe of Florida and is one of the largest tribal casino operators in the US. Including casinos, concert venues, eateries, and hotels, there are more than 300 venues across 75 countries bearing the Hard Rock brand.

Hard Rock Bet Following Rivals’ Playbook

Integrating online betting into land-based casino rewards plans is part of an established playbook that’s gained momentum in recent years.

For example, both BetMGM and Caesars Digital allow customers to accumulate points and tier credits for use at those companies’ brick-and-mortar casinos. Caesars Rewards and MGM Rewards are among the biggest loyalty plans in the industry, and there’s evidence suggesting that dedicated online bettors will use accumulated points to visit those operators’ casino hotels.

It’s possible Hard Rock will see similar benefits by linking its online betting platform to the Unity program. The news comes about nine months after the gaming company announced a rewards agreement with cruise operator Royal Caribbean Group.

“Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea, and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties,” according to the press release.

Good News for Florida

News of Hard Rock Bet being integrated into Unity is potentially noteworthy for the operator’s Florida clients because it’s the state’s only legal sportsbook, giving it a monopoly on online sports wagering in the third-largest state.

Hard Rock Bet is also available in Arizona, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia. In New Jersey where the gaming company runs an integrated resort on the Atlantic City Boardwalk, Hard Rock also offers iGaming.

Hard Rock Bet has an average rating of 4.9 stars in Apple’s App Store and 4.8 stars in the Google Play Store with five stars being the top grade.