Flutter Leases Space at One Madison Avenue in New York

Flutter Entertainment (NYSE: FLUT) continues expanding its US footprint, recently inking a 12-year lease for 35,898 square feet on the 23rd floor at One Madison Avenue in New York City.

One Madison Avenue
A rendering of SL Green’s One Madison Avenue in New York. Flutter Entertainment leased the 23rd floor there. (Image: NYC Constructors)

That space will be occupied by one of the Dublin-based gaming company’s sports wagering brands, but it hasn’t been revealed which one. Flutter owns 95% of FanDuel, which is the largest online sportsbook operator in the US, but that group already leases space at 300 Park Avenue South. New York serves as FanDuel’s corporate headquarters, so it’s possible the operator is expanding at One Madison Avenue, but Flutter hasn’t commented to that effect.

Flutter adding space at the building, also known as the MetLife Tower, comes just over two months after the company listed its shares on the New York Stock Exchange (NYSE). Last week, it was revealed that at its upcoming annual group meeting on May 1, Flutter will ask investors to approve moving its primary listing to New York from London.

Interesting Gaming Ties at One Madison Avenue

In an interesting gaming-related coincidence, One Madison Avenue is owned by real estate investment trust (REIT) SL Green Realty (NYSE: SLG).

That’s the company with which Caesars Entertainment (NASDAQ: CZR) is partnering on a Times Square casino proposal. Rapper Jay-Z’s Roc Nation entertainment agency is also involved with that pitch.

The Caesars, Jay-Z, and SL Green triumvirate are among roughly a dozen entities vying for three downstate casino permits, which could be awarded by New York regulators later this year. It’s rumored that two of those licenses will go to MGM Resorts International’s Empire City Casino in Yonkers, and Resorts World New York in Queens.

Flutter isn’t involved in the operation of land-based casinos, though the FanDuel brand is used on some retail sportsbooks across the US.

It’s believed the asking rent at the New York space being leased by Flutter was $170 per square foot.

Flutter Aiding Tony US Real Estate

News of Flutter taking control of the 23rd floor at MetLife Tower arrived about three months after FanDuel shelled out $71 million for a new office in Beverly Hills, Calif. The betting company acquired a 50,200-square-foot three-story building at 9000 Wilshire Boulevard, paying $1,410 per square foot.

In addition to its New York and Los Angeles offices, FanDuel also has US outposts in Florida, Georgia, and Oregon despite not offering sports wagering in any of those states. Sports betting isn’t permitted in California or Georgia.

FanDuel also has an office in Scotland.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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