FanDuel Took 16.6M Super Bowl Bets, 19% Increase from 2024

Posted on: February 10, 2025, 08:36h. 

Last updated on: February 11, 2025, 08:32h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.
  • FanDuel clients placed 16.6 million bets on the Super Bowl.
  • The unit of Flutter Entertainment is the biggest internet sportsbook in the US.

Flutter Entertainment’s (NYSE: FLUT) FanDuel processed 16.6 million bets on Super Bowl LIX, marking a 19% year-over-year increase.

FanDuel
The FanDuel Sportsbook logo. The operator processed 16.6 million Super Bowl bets. (Image: Flutter)

FanDuel, the largest online sportsbook operator in the US, noted that those 16.6 million wagers on the big game were placed by nearly three million active clients. At peak activity, the operator was taking 70K bets per minute. The economics of how Super Bowl betting will affect Flutter’s first-quarter results wasn’t addressed, but the consensus is the game was a low-hold affair for operators because the Philadelphia Eagles won and the total went over 48.5 points scored. Gaming companies wanted the Kansas City Chiefs to win a low-scoring game.

Fans predicted a high scoring game, with the majority picking the Over on the 48.5-point total ahead of kickoff,” according to FanDuel.

The final score was Eagles 40 – Chiefs 22, meaning the most popular exact score bets on FanDuel didn’t make it home for bettors. Those were Chiefs 38 – Eagles 35, and Chiefs 27 – Eagles 24.

Investors Shrug at Super Bowl Outcome

The Super Bowl caps what’s been a lengthy spell of customer-friendly NFL outcomes that sportsbooks have had to deal with, and it appears the big game kept with that trend.

Investors didn’t seem to care as Flutter closed modestly higher on Monday while DraftKings (NASDAQ: DKNG) added 1.32%. Rush Street Interactive (NYSE: RSI) stood out with a 2.41% on above-average volume to start the week.

Regarding Flutter’s bottom line, there was some silver lining in the form of prop bets. On FanDuel, Eagles running back Saquon Barkley was the most popular pick to win MVP of the game as measured by total bets and handle. He was also the most heavily bet anytime touchdown scorer, but he accomplished neither feat.

Speaking of Barkley, he was one of the legs in an eight-leg same-game parlay that saw one FanDuel client turn $10 into a $7,612.63 payout.

Looks Like ‘Kick of Destiny 3’ Worked

The Super Bowl is one of the biggest customer-acquisition events on the annual US sports calendar and FanDuel has leveraged the big game with its “Kick of Destiny” commercials. The third iteration of the campaign featured Eli and Peyton Manning, former Super Bowl-winning quarterbacks and pitchmen for one of FanDuel’s rivals.

Eli, twice a Super Bowl winner with the New York Giants, was the winner of the field goal competition against his older brother and plenty of FanDuel clients liked that outcome.

“Almost two million fans made a pick on ‘Kick of Destiny 3’, with over one million picking Eli who each will receive $10 in Bonus Bets,” according to the gaming company.