Illinois Gamblers Who Formerly Self-Excluded Can’t Be Targeted Under New Marketing Initiative

Gamblers in Illinois who previously used the state’s Self-Exclusion Program (SEP) would remain free from marketing materials from gaming operators for a period after their exclusion ends under a proposed initiative.

The Illinois Gaming Board (IGB) has recommended several enhancements to its voluntary SEP that are designed to “strengthen problem gambling protections.” Along with bringing video gaming terminals (VGTs) into the self-exclusion scheme, the state regulatory agency is suggesting that formerly self-excluded persons not be marketed to by gaming operators for a duration after their ban terminates.

The IGB proposes creating a Marketing Exclusion List that would extend the current prohibition on targeted marketing to self-excluded persons for a default period of 12 months beyond their exclusion term. The Marketing Exclusion List would restrict the marketing a licensee may direct at a former self-excluded person but would not prohibit a consumer on the list from participating in promotions made available to the public by gaming operators.

“Modernization and expansion of the SEP must keep pace with the evolution of Illinois gaming in a thoughtful and intentional manner,” said IGB Administrator Marcus Fruchter. “The IGB is committed to ensuring that the SEP continues to evolve, expands coverage, serves the needs of program participants, and best supports people in their treatment and recovery journeys without barriers and stigma.”

The IGB proposals have been forwarded to the Joint Committee on Administrative Rules to begin the public rulemaking process, a requirement before the initiatives can take effect. The proposals are expected to be adopted sometime next year.

Responsible Gaming Education Month

The IGB’s proposals come as the American Gaming Association (AGA) conducts its annual Responsible Gaming Education Month. The trade organization says the yearly event recognizes its members’ “commitment to operating responsibly and highlighting the people, programs, and initiatives that help players make informed decisions.”

Responsible gaming is a pillar of the regulated gaming industry.

Most commercial gaming states dedicate a portion of their gaming taxes to responsible gaming programs and problem gambling treatment. Gambling taxes created almost $100 million for problem gambling services in 2025 alone.

2025 Gaming Revenue

Through August, Illinois gamblers lost more than $1.44 billion at the state’s 17 casinos. Sports bettors lost over $1 billion through June, the most recently reported sports wagering statistical month.

As for VGTs, players lost almost $2 billion to the slot-like machines through July. As of July, there were 8,726 licensed VGT establishments. There could soon be more, as the Chicago City Council considers allowing the gaming terminals.