Brazil’s Lack of Online Gambling Regs Isn’t Stopping Operators From Taking Over
Posted on: August 8, 2022, 10:36h.
Last updated on: August 8, 2022, 11:03h.
Brazil is still trying to figure out if it wants to regulate online sports betting, and may not be involved anytime soon. However, this doesn’t mean sports betting operators aren’t rolling into the country on a continuous basis.

Bookmakers continue to expand their operations in Brazil, according to a report by the site Aposta Hub. Although the federal government has said on several occasions that regulations will be ready before the World Cup, it’s not a bet with good odds.
Still, because Brazil has the greatest potential for sports betting and online casinos, operators want to make sure they are first in line. Online gaming will be the future, as 152 million Brazilians, or 81% of the population, have access to the internet, according to government-led news agency Agencia Brasil.
Brazilians Ready for Betting
The Brazilian online gaming market could rival those of other Latin American countries. Argentina and Colombia have begun developing their own outlets, but a predilection for online activity in Brazil could quickly propel it into the lead.
Many soccer teams in the country have huge followings – some more than 30 million fans. So while several countries are currently trying to build a barrier between sports sponsorships and sports betting operators, Brazil isn’t.
Another media outlet, Grupo Globo, recently revealed that around 67% of Brazilian online bettors participate for the entertainment value. This is similar to other studies that show that the majority of sports bettors only view betting as a form of entertainment.
In addition, the eSports market in Brazil is one of the largest in the world. It’s right behind the US and China, although it has continued to gain ground over the past couple of years.
The Brazilian betting market moved R$7 billion (US$1.33 billion) in 2020. Recent predictions estimate that it will be worth as much as R$12 billion (US$2.28 billion) next year.
The monthly volume of online searches related to the sports betting market and casinos demonstrates the level of increased interest on the part of consumers. Data from Google Trends shows that searches of “bookmakers” and “sports betting” reached an all-time high in the last six months.
Online searches of “roulette” and “poker” are up as well, according to a separate study by Betsson. This is drawing a lot of attention from most operators. There is an exception, though, as some operators feel the lack of regulations is too unsettling and leaves open too many unanswered questions.
Sports Sponsorships Take Over
Brazil opened the door for legalized sports betting in December 2018. However, it never advanced the implementation of regulations to guide the market. Today, there is still no nationwide regulatory framework.
Eventually, perhaps before the end of this year, that will change. When it does, more operators may join. Of course, that will depend on the investments the government expects them to make.
In the meantime, operators will be content with taking up whatever positions they can. This includes creating sponsorship deals between them and sports organizations.
Recently, Betsson agreed to a front-of-shirt deal with soccer team Club Athletico Paranaense. As a result, all 20 clubs in the top tier of Brazilian soccer are linked to sports betting operators.
The demand for new bookmakers is the result of one common goal. Users constantly look for lucrative welcome bonuses, which are normally only offered to new players. This gives operators a reason to target the market, and consumers can expect to see them increasing their efforts as they try to beat the competition.
Related News Articles
Related News Articles
Brazil Approves Revised Sports Betting Bill
Lawmakers in Brazil Sound Alarm Over Sports Betting Tax Rate
Most Popular
MGM Had ‘F’ Grade for Cyber Vulnerability Prior to Hack
VEGAS MYTHS RE-BUSTED: The Restaurant Atop the Landmark Hotel Revolved
MGM Resorts Says IT Systems Restored But Operational Disruptions Remain
Las Vegas Grand Prix Faces Massive Cost Overruns
MGM Cyberattack Likely Costing Casino Company Millions of Dollars a Day
Most Commented
-
VEGAS MYTHS RE-BUSTED: You Don’t Have to Pay Resort Fees
September 15, 2023 — 14 Comments— -
Bally’s Chicago ‘Mosque’ Casino Draws Mistaken Outrage
September 15, 2023 — 6 Comments— -
MGM Resorts Suffers Cybersecurity Attack, System Outage Reported
September 11, 2023 — 6 Comments— -
MGM vs. Caesars: Cybersecurity Expert Rates Hacking Responses
September 21, 2023 — 5 Comments— -
Pennsylvania Supreme Court to Hear Cordish Appeal of Bally’s State College Casino
September 8, 2023 — 4 Comments—
No comments yet