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In 2015, Conor McGregor said he’d get in the ring with Floyd Mayweather if the chance ever presented itself. Since then, mixed martial arts fans have waited for the day the hypothetical would become reality. After two years and countless verbal jabs from both fighters, we got the title fight we’ve all been waiting for.

It would’ve been a Cinderella story if McGregor came out on top, but Mayweather had other plans. The boxing champ showed the world why he’s remained undefeated for so long – biding his time until the MMA brawler became almost too exhausted to stand.

The bragging rights are priceless, but how much cash did each fighter walk away with? We broke down the dollars to put the financial implications of the fight into perspective.

Monetizing Minutes

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Both Mayweather and McGregor have indulged in their share of trash-talking, so egotism likely played a role in each man agreeing to the match. But the financial gains were even more impressive than the lifetime gloating rights.

While both men made an impressive amount of money thanks to the fight, Mayweather earned $59,347 per second compared to McGregor’s $17,804. Even the lower of the two numbers is more than a third of what the average American earns annually. Boxers, on average, make more than MMA fighters, which should make McGregor happy he received such a large payout for this fight.

If the match actually took place over a 40-hour workweek, Mayweather would earn about $444.4 billion a year. McGregor would take home less with $133.3 billion, which is certainly not chump change. These are salaries anyone would likely be happy with – at least as long as they didn’t have to face an uppercut from McGregor or a hook from Mayweather.

Profitable Punches

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McGregor and Mayweather were guaranteed $30 million and $100 million respectively for participating in the fight. If you broke out these earnings per punch, Mayweather earned over $312,000 per punch thrown, while McGregor swung more frequently, reducing the amount he earned per punch to about $69,800.

But since a goal of boxing is to actually avoid being hit, Mayweather should be commended for only being hit 111 times across the entire match to McGregor’s 170 taken. This means that each of those hits against Mayweather was valued at over $900,000!

Expanding Their Entourage

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While Mayweather and McGregor duked it out in the ring, those watching from home took to social media to engage with these stars on Instagram and Twitter. Mayweather gained 130K Twitter followers during the match, while McGregor saw his followers grow at an average rate of 4,634 per minute. Even though McGregor didn’t win the match, he definitely helped grow his brand. Both fighters also gained roughly 400K followers on Instagram over the course of the fight.

Each fighter actively leveraged their celebrity to lock up prominent marketing deals, allowing them to squeeze even more money out of the match. Both sold their waistband sponsorships to large brands, and they’ve also been promoting products via Instagram and Twitter. One example is McGregor sharing how he gets his teeth so white.

Fighting Funds

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Both Mayweather and McGregor were paid significantly more than their average fight earnings to face each other. While Mayweather averaged over $42.5 million for each of his prior fights, he managed to earn more than double for taking on McGregor. Meanwhile, the Irish sensation from UFC walked away with a $30 million payday – twenty times more than his average fight purse of about $1.6 million.

Even though the fight didn’t go McGregor’s way, one has to wonder how this fight will impact his future UFC negotiations given how the purses for this match dwarfed the average take.

One for the Books

Even though Mayweather won the fight of the century, both men walked away winners. They didn’t just deliver a fight – they staged a spectacle. Each walks away with bruises, cuts, and pockets stuffed with money. While it may hurt for Mayweather to smile and McGregor to frown as they each wait for the swelling to go down, they have millions of reasons to think happy thoughts.

Methodology

Using the guaranteed purse figures released the morning of the fight, we calculated what these totals would equate to over the course of the bout, broken down per second, per minute, and punches thrown. Fight stats were based on statistics shown by Showtime’s Sho Stats during the live broadcast of the fight. Social media data were pulled from Twitter and Instagram when pay-per-view coverage of the fight began (9 p.m. Eastern time) and then again around the time the pay-per-view coverage ended (3 a.m. Eastern time).

Sources

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